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Durable Upgrades to, Elevating Global Brand Visibility
By Monica Stankova access_time 3 min read

Durable is a leading AI website builder and business platform designed to empower entrepreneurs to start, build, and grow. In less than a year, it has enabled the creation of over six million websites, with over a million businesses now actively using the platform across more than 100 countries.

In this changing global workforce, self-employment is the future. In a decade, it will be the norm. Small businesses are already the backbone of our economy, and Durable is on a mission to empower entrepreneurs with AI, getting from zero to one and giving them autonomy over their work. There are nearly one billion small businesses globally that operate without employees and with limited support. Those are the new entrepreneurs we are powering with AI. 

James Clift, Founder and CEO of Durable

Initially the company operated under the domain but it has recently made a significant upgrade by investing in its Exact Brand Match (EBM) domain, Historical data from reveals that this domain was previously owned by another company sharing the same name.

Startups often begin with compromise domain names when their EBM domain is already taken. This common practice can result in several challenges, including lost web traffic, email misdirection, confusion among customers, and potential security risks. 

As companies grow and establish themselves in the market, acquiring an EBM .com domain becomes essential. For Durable, this new domain boosts its online presence and authority, and helps reduce confusion by ensuring that users and communication channels are accurately targeted.

As a dictionary word, Durable is short, memorable, simple and associated with qualities like reliability, resilience, longevity, and strength. It makes it an appealing option for a variety of businesses. This is shown by the diverse range of companies that integrate ‘Durable’ into their names, including:

  • Durable, a manufacturer of business products, uses
  • Durable, a digital agency, is found at
  • Durable Connect, a creative agency, operates under
  • Durable, an AI platform, is accessible at
  • Durable Corporation can be found at
  • Durable Controls, a distributor of industrial equipment products, is located at
  • DurableDNS, a provider of DNS hosting solutions, operates on
  • Durable Capital Partners utilises the domain
  • Durable Technologies, an industrial equipment supplier, uses

These examples are just a few of the numerous companies that include “Durable” in their brand names, underscoring the substantial value of the domain to many and so, even more, to Durable.

By acquiring the domain, the company gains a competitive advantage. Dictionary word .com domains are highly valued for their simplicity and memorability, which improve brand recognition and online visibility.

Premium domain names are an important investment for any brand. If you’re ready to take the plunge and secure a premium domain name for your business, don’t hesitate to reach out to us for assistance. We’re here to help you choose the perfect domain name and get it set up for your brand.

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