In March 2025, Doormat, a Canada-based law service company for real estate transactions, rebranded to Ownright. According to the statement, the new name reflects the company’s evolution to become Ontario’s most trusted and efficient real estate legal service. Alongside the rebrand, the company secured $4.5M CAD in Seed funding led by Alate and Relay Ventures.

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As you enter someone’s home, their doormat is one of the first things you notice. Oftentimes, doormats feature a warm greeting or welcome — setting the tone for first impressions. A doormat is where the journey begins. But we’re not just here to stand at the door, we’re here to help you own your path to home ownership. And with that, we’re pleased to announce that Doormat has rebranded to Ownright. With us, home ownership feels right.

Ownright’s team

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Before the rebrand, the company used a .ca domain extension, the country code top-level domain (ccTLD) for Canada. While the country-specific domain effectively serves local customers, expanding internationally can be challenging with a regional extension. Meanwhile, Doormat.com is used by another company with the same name, selling door mats, which can cause confusion among customers and lead to misdirected traffic and email leaks.

For its new identity, the company secured the Exact Brand Match (EBM) domain Ownright.com, offering a more seamless experience, improved accessibility, and broader global appeal.

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The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.

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