Detect, Inc. (previously known as Homodeus) is a rapidly growing health-tech company founded in 2017 by award-winning scientist and serial entrepreneur, Dr. Jonathan Rothberg. Their rapid molecular Covid test provides testing with higher accuracy than an antigen test. And that’s (by far!) not their only achievement – the Detect team is really redesigning the future of healthcare with the power of technology.
Up until April 2021 the company operated on the domain name Detectnow.com. Adding an extra word is very common for startups when they can’t secure their exact brand match .com domain name. It solves the problem of getting a spot on the internet but at a cost – security risks, traffic leaks and the risk of potential costly rebrands.
Detect’s slogan is “Think big with us”, and they surely lived up to it with their recent investment in this one of a kind domain name – Detect.com. A bold statement and a smart move in this digital era that will sure serve the brand well.
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