Founded in 1996, CSS Corp is a global customer experience and technology consulting services provider. CSS Corp underwent a strategic rebrand, changing its name to Movate to keep pace with the company’s business transformation and growth. 

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Today, we believe we have transformed into a human-centered technology and experiences company. However, our brand has not kept pace with our business transformation and growth. Legacy perceptions must be built upon; hence we needed a rebrand to signal our internal transformation and good work done to the world. We needed a new name that could be a visible symbol of change – a flag-bearer of our new purpose and ambition.

Movate team

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Movate is a creative combination of the words “Momentum” and “Innovate”, signaling a company that values speed, agility, and innovation in all facets of its operations and business. The company’s dedication to finding innovative methods for complex challenges is reflected in its new name.

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The name has a natural sense of motion, i.e., ‘momentum’ will always signal an agile brand in motion. And ‘innovate’ represents our boundless creativity in solving complex challenges.

Movate team

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Movate proved they are serious about their brand long term by investing in Movate.com, signaling authority and trust – fully in line with their positioning.

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How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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