Rebrands

WPP Merges Wunderman Thompson and VMLY&R to Form VML, the World’s Largest Creative Company

In October 2023, WPP unveiled a significant transformation in its client services with the merger of Wunderman Thompson and VMLY&R, creating the industry’s largest creative agency under the new name, VML.

LaLiga Tech's Rebrand to Sportian, Opening Global Doors, Surpassing Traditional Sports Tech Boundaries

Sportian acquired the exact brand match domain Sportian.com to accelerate its commitment to revolutionising sports technology, increasing online visibility, and fostering greater trust and credibility among its clients and industry partners.

Rebranding Masterclass: SumoMe's Successful Transition to Sumo.com

Sumo is a suite of marketing tools for eCommerce shops. Founded in 2010, initially, AppSumo.com was just a tech newsletter. The team built a set of tools for internal use over four years and then realised they can use them to help other entrepreneurs grow their business. That’s how SumoMe was born.

Chime Technologies Unveils Expanded Vision with Rebrand to Lofty

Chime Technologies offers an AI-based platform that helps real estate professionals increase their productivity and accelerate business growth. In November 2023, Chime announced its new identity with a rebrand to Lofty. According to the statement, the rebrand aims to highlight the company’s commitment to delivering AI-powered innovations for the modern real estate professional. As the […]

EmiratesHR Rebrands to Yomly, Unlocking New Global Opportunities

EmiratesHR, a leading cloud-based HR and payroll solution, has announced a rebrand to Yomly. The company has grown from a local solution focused on the UAE market to a multi-national company with clients with thousands of employees in over 50 countries.

Saudi Airlines Catering Rebrands to CATRION, Stepping into a New Era of Growth and Innovation

Saudi Airlines Catering, a business with a rich 42-year legacy, has embarked on a new journey with a rebrand to CATRION.

Brooklyn Org: Empowering Communities Through Rebrand and Domain

This rebrand and domain upgrade demonstrates Brooklyn Org’s commitment to empowering local communities, fostering inclusivity, and reinforcing its identity as a dedicated Brooklyn organisation. 

WooCommerce Simplifies its Name to Woo, Unveiling a More Memorable and Impactful Brand

WooCommerce, a leading open-source ecommerce platform, has revealed its rebrand to Woo. This simplistic identity resonates with many of the customers who have long referred to the brand as ‘Woo’. With this rebrand, the company aims to strengthen its market presence, adopting a name that reflects the innovation and reliability of the ecommerce solutions it […]

Citizen Elevating Its Market Position with Rebrand to Yaspa

Citizen, a UK-based leading provider of payment services, has rebranded to Yaspa. The change comes as a strategic move to reflect the company’s evolving role in the fast-growing world of paytech.

HVPD Rebrands to Monitra Removing Barriers for a Revolutionary Growth Phase

High Voltage Partial Discharge or HVPD, developer of championed cutting-edge products for asset condition monitoring, has rebranded to Monitra. With this rebrand, the company aims to align with its expanded capabilities and vision for the future.

Skyfii Paves the Way for Innovation with Rebrand to Beonic

Skyfii, an AI data analytics company, has rebranded to Beonic. The rebrand aims to better reflect the company’s transition to a data analytics company powered by improved AI and machine learning capabilities.

Fido.id Elevates its Brand Trust with a Strategic Rebrand to Trustfull

Fido, a digital risk decisioning platform, has transformed its brand identity with a rebrand to Trustfull. The platform assists businesses from various sectors in assessing risks, ensuring a more secure online environment.

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