Rebrands

From Tendermint to Ignite: A Rebranding that Sparks Change on the Frontier of Web 3

The name “Ignite” perfectly encapsulates the company’s mission of sparking change and action within the blockchain industry. It symbolises a starting point for growth and innovation, inspiring creators to build the next breakthrough in blockchain technology, and encouraging users to embrace these services. 

Pactera EDGE Becomes Centific to Reflect Its Evolution and Growth as a Leading Digital Solutions Provider

Centific is a global digital and technology services company, is dedicated to designing, building, and optimising human-centric intelligent digital platforms. 

ESHA Research and FoodLogiQ Join Forces to Transform the Food Industry with Rebrand to Trustwell

In October 2022, ESHA Research and FoodLogiQ merged to form a new organisation called Trustwell. According to a press release, this strategic merger will provide the food industry with unparalleled capabilities to extend product development and nutritional analysis with supplier compliance, enhanced traceability, and automated recall management.

Jasper Colin Drops "Research" From its Name to Reflect an Expanded Suite of Services

In February 2023, the company underwent a rebranding exercise, dropping the descriptive word “Research” from its name. This strategic move helps the company expand beyond traditional research and analysis services. The rebranding is a reflection of the company’s transformation to a comprehensive data intelligence provider, offering an expanded suite of services.

KemPharm Transforms into Zevra, Focused on Advancing Rare Disease Therapeutics

KemPharm, a rare disease therapeutics company, changed its name to Zevra Therapeutics. The rebrand signifies the company’s amplified commitment and focuses towards creating innovative, patient-centred therapies for rare conditions that have limited or no existing treatments available.

Credence Security Accelerates Growth and Innovation with Rebranding to TRINEXIA, Unifying its Sister Companies Under One Brand Identity

As part of its rebranding efforts, the company also made the strategic decision to adopt a new domain name, TRINEXIA.com. The move to a shorter, exact match .com domain name can enhance the brand’s credibility and professionalism, helping it stand out from competitors online.

DroneBase raises $55 Million in Funding and Rebrands as Zeitview to Better Reflect its Mission and Expanded Services

DroneBase, a leading provider of advanced inspection software for energy and infrastructure, has recently undergone a significant transformation, securing $55 million in investment and rebranding itself as Zeitview.

Fintech Accelerator F10 has rebranded as Tenity In a Step Toward Global Expansion

Tenity’s successful rebrand demonstrates the potential of portmanteau brand names in rebranding due to global expansion. These names are memorable, unique, globally appealing, versatile, and provide a fresh start for the company’s branding. Connecting such names to the company’s history or values can give a sense of continuity and help reinforce the company’s brand identity. 

Solar Project Developer ReneSola Power Rebrands as Emeren with Eye on Global Renewable Energy Growth

ReneSola Power, a leading global solar project developer, has changed its corporate name to Emeren following the acquisition of UK industry player Emeren Ltd in September 2022. The rebrand reflects the company’s dedication to expanding the renewable energy industry worldwide.

EarnIn Unveils a New Strategic Brand Identity That Highlights Its Mission To Alleviate Financial Anxiety

By securing a memorable and easy-to-spell domain name EarnIn.com at the outset, EarnIn has established a strong online presence and increased its visibility and credibility. This strategic move has also allowed the company to get creative with its brand name, enabling them to better communicate its vision to customers.

Kiwa Strengthens Position as Leading Global TIC Brand with Telefication Rebranding

Telefication, a member of the Kiwa Group since 2012, has officially rebranded to Kiwa. This move reflects the company’s alignment with Kiwa’s global mission to provide one-stop-shop testing and certification services.

American Homes 4 Rent Rebrands as AMH with a Modern, Simplified Brand Identity Honoring its Heritage

AMH has unveiled its new brand identity that features a modern outlook while still honouring its heritage. The new corporate brand identity features a simplified name and a refreshed look that demonstrates the company’s commitment to innovation and its leadership in providing better housing in America. 

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