Backun Musical Services Ltd. (BMS) is a Canadian manufacturer of clarinets and accessories. Founded by clarinettist and entrepreneur Morrie Backun, the company started as a small repair shop for woodwind instruments. In January 2017, it was acquired by Eastman Music Company, leading to significant growth for both companies in the clarinet market. Today, with around 50 production employees, Backun Musical Services produces a considerably higher number of instruments and accessories, making its global reach felt in the band and orchestra community.
The company’s products, widely recognised as Backun’s clarinets, are celebrated for their innovative designs, precision, extraordinary craftsmanship, and unparalleled customer service. These instruments are favoured by well-known clarinettists, some of whom have even contributed to developing individual instruments and accessories, again enhancing the brand’s impact throughout the band and orchestra community worldwide.
The company has invested in acquiring the premium domain Backun.com, which now redirects to the official URL, BackunMusical.com. This more straightforward domain name simplifies brand recall and increases direct traffic. It enhances organic traffic flow, prevents potential traffic loss, and significantly refines the company’s marketing communications and online engagement with a global audience.
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