Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Rebranding to Realta Wealth: How CoastalOne is Adapting to New Broader Horizons

CoastalOne, a top-tier wealth management firm, has evolved past its initial focus and rebranded to Realta Wealth.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Monthly Funding Report: December 2023 Funded Startups and Their Domain Name Choices

The majority of companies (276 out of 505) have opted for exact brand match domain names, which ensures their brand protection and fosters trust among customers and business partners.

By Tsani Gramatikova 0 Comments 9 min read Continue reading

New Identity, Broader Reach: Incentive Solutions and OneAffiniti rebrand to Extu

Incentive Solutions, a leading channel marketing and sales solutions provider, has rebranded to Extu, after its acquisition by Capstreet and subsequent merger with OneAffiniti.

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Desktop Rebrands to Webtop: Premium Domain Desktop.com Hits the Market

In late 2023, Larsen revealed the company’s rebrand to Webtop, transitioning to the exact brand match domain Webtop.com.

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Close.com's Evolution: How Upgrading from Close.io Powered Business Growth and Brand Identity

The upgrade to Close.com helped refine the company’s brand identity, responding to the natural shift in how people refer to the company – from “Close.io” to simply “Close.”

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LONDI's Rise: How Vidchutia Transformed into an International Fashion Brand

Ukrainian clothing brand Vidchutia rebranded to LONDI, marking a new chapter in its journey.

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Domain Upgrade Success: How PickandMix.com Increased Sales and Shaped Customer Perception

The new brand operated on the Pickandmixsweets.co domain name and upgraded to the exact brand match PickandMix.com in 2023.

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Monthly Funding Report: November 2023 Funded Startups and Their Domain Name Choices

The majority of companies have invested in exact brand match domain names, a decision that not only safeguards their brand online but also shields them from issues like traffic and email leaks.

By Tsani Gramatikova 0 Comments 10 min read Continue reading

Viva Wallet & Viva Services: Elevating Business with Premium Domains Viva.com and More.com

The Greek fintech startup Viva Wallet & Viva Services has recently made a strategic move by acquiring two exceptional premium four-letter domains, namely Viva.com and More.com.

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The Journey of Texts.com: From a Side Project to a $50 Million Deal

The story of Texts is an inspiring journey marked by unwavering dedication, hard work, and a commitment to continuous improvement in every aspect of branding and naming, culminating in the creation of the exceptional product Texts.com.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

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