Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

American Homes 4 Rent Rebrands as AMH with a Modern, Simplified Brand Identity Honoring its Heritage

AMH has unveiled its new brand identity that features a modern outlook while still honouring its heritage. The new corporate brand identity features a simplified name and a refreshed look that demonstrates the company’s commitment to innovation and its leadership in providing better housing in America. 

By Tsani Gramatikova 0 Comments 3 min read Continue reading

PDFTron Commits to Innovation and Excellence with a Rebrand to Apryse

The rebranding of PDFTron to Apryse showcases the company’s significant growth and expansion of its capabilities, expertise, and product offerings, resulting in a top-notch suite of innovative solutions for developers and businesses.

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Euromoney Institutional Investor PLC embarks on a new journey as it rebrands to Delinian

In November 2022, the global B2B information-services company Euromoney Institutional Investor PLC was acquired by funds managed by Astorg and Epiris. The company was split into two separate businesses with Fastmarkets becoming a standalone company owned by Astorg and the Delinian businesses operating under the majority ownership of Epiris.

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Rebranding for Business Growth: Macro's Journey from CoParse to Macro

Macro, formerly known as CoParse, is an AI-powered document workspace located in New York. Established in 2020, it offers advanced version comparison tools that are widely used by lawyers, investors, and executives.  At the end of 2022, the startup transitioned from its original name, CoParse, to the more concise name Macro. The rebranding aligns with […]

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Monthly Funding Report: January 2023 Funded Startups and Their Domain Name Choices

.com extension is the preferred choice among the companies on our list, with 373 out of 525 securing a .com domain name for their online presence. Customers worldwide naturally tend to trust .com as it has been dominating the internet for decades.

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DoiT International's Domain Name Upgrade: A Smooth Move to a Stronger Online Presence

DoiT International, based in Santa Clara, is a cloud management platform used by companies such as AutoTrader, Chess.com, and Current. The company helps optimise cloud costs and offers technical services and consultations.

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Northern Pacific Airways Joins Elite List of Airlines with Two Letter .com Domain

Northern Pacific Airways, established in 2021, is a low-cost airline connecting North America and Asia by stopping at its Alaska hub. The CEO, Rob McKinney, who founded the company last year, has experience in the aviation industry, having previously acquired Ravn Alaska Airlines which was facing bankruptcy. 

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Gem Shopping Network Acquires Premium Digital Asset Gems.com

Founded in 1997, Gem Shopping Network is a leading platform for selling fine jewellery and coloured gemstones in the United States. The company connects with its customers through an interactive TV network broadcast via satellite, cable, and the internet.

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Side Real Estate Emerges as the New Owner of Highly Sought-After Side.com Domain

Side Real Estate is a brokerage platform established in 2017 by Guy Gal, Edward Wu and Hilary Saunders with the belief that traditional brokerage models do not fully support and value real estate agents. The company has attracted over $300 million in funding and is valued at $1 billion, having facilitated over $5 billion in annual home sales through its partners.

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Top Brands of Padel Rackets and Their Domain Name Choices

Padel combines elements of Tennis and Squash and is typically played by two players on a smaller, enclosed court surrounded by glass and metal walls. The court is roughly one-third the size of a tennis court. The ball may bounce off any wall but must only touch the ground once before being returned.

By Tsani Gramatikova 0 Comments 9 min read Continue reading

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