Owen Morton is a business investor and growth consultant with an extensive portfolio of successful projects. He invests in businesses by diligently assessing opportunities, analysing the industry, and judging how the skill set of his portfolio companies can enhance the business.

When it comes to online business, the right domain name can make all the difference. Michael Santiago’s journey from I-Newswire.com to Newswire.com shows just how powerful a good domain can be.

The company’s success lies in its innovative videos, robust content marketing campaigns, direct-to-consumer business model, and well-thought-out naming and domain strategy centred around the Exact Brand Match (EBM) domain, DollarShaveClub.com.

The company has invested in acquiring the premium domain Backun.com, which now redirects to the official URL, BackunMusical.com. This more straightforward domain name simplifies brand recall and increases direct traffic.

Meter’s strategic acquisition of the premium domain Meter.com underscores its commitment to industry leadership and boosts its appeal to potential customers seeking reliable internet infrastructure solutions.

Formality has upgraded from Formality.co to the Exact Brand Match (EBM) domain, Formality.com, to establish a more authoritative and professional online presence.

Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.

The upcoming boxing match between Tyson Fury and Oleksandr Usyk, dubbed the ‘Fight of the Century,’ is a highly-anticipated event that brings back memories of the golden era of heavyweight boxing.

The finance management company Wallo acquired the Exact Brand Match (EBM) domain Wallo.com, reflecting its commitment to making financial management more manageable and accessible.

FACExpert invested in the Exact Brand Match (EBM) domain FACExpert.com. This move prevents potential traffic loss and positions the brand for broader pursuits, maintaining a solid and flexible online presence as it grows.