In May 2025, Berkeley-based robotics company Kiwibot announced a major rebrand, adopting the domain and brand Robot.com as it expanded beyond its food delivery roots into industrial and enterprise applications.
The move follows the company’s acquisition of the Robot.com domain, one of the most sought-after digital assets in technology. While the price was not disclosed, co-founder and CEO Felipe Chávez hinted that the recent $100 million ask for AI.com serves as “a broad frame of reference.”
A name that matches the scale
Over the past eight years, Kiwibot (previously also known as Kiwi Campus) became a familiar sight on university grounds across the U.S., with its small, friendly delivery robots ferrying food across dozens of campuses.
Food delivery still represents around 60–70% of the company’s business, but its ambitions have long extended further. In 2023, Kiwibot acquired Nickelytics, a digital ad firm specialising in mobile billboards, counting AWS among its major clients. The purchase marked a turning point, moving the company into advertising and data-driven logistics.
More recently, Kiwibot introduced Kiwibot Cargo, an autonomous mobile robot (AMR) for industrial environments. With level four autonomy and privacy-first navigation (no teleoperation or live camera feeds), Cargo is already being used by a major semiconductor company, a milestone that highlights how far the brand has moved from its early delivery days.
Why Robot.com?
In a Twitter post about the change, Felipe Chávez explained that the rebrand is not about hype but about clarity.
When we bought the domain, everyone assumed it was a branding play. It wasn’t. The truth is simpler, and bigger. We bought it because ‘robots’ aren’t an idea anymore. They’re part of everyday business.
Felipe Chávez, CEO & Founder, Robot.com
According to Chávez, 500+ robots under the company’s control have already completed over 1.7 million tasks across campuses, warehouses, and public streets. The company works with a range of global enterprises, logistics leaders, and universities, pushing robotics further into mainstream operations.
The rebrand isn’t about hype. It’s about a name that matches the scale of what we’ve been building all along. Because the future of robotics doesn’t need more noise – it needs proof. And we have it.
Felipe Chávez, CEO & Founder, Robot.com
A Strategic-Grade domain for a defining category
The move to Robot.com gives the company the ultimate category-defining domain in its space. Like AI.com or Cloud.com, the name “Robot” represents an entire industry, making it a Strategic-Grade digital asset perfectly aligned with the company’s vision.
For a brand that began delivering burritos across campuses and now powers industrial logistics, Robot.com signals scale, credibility, and permanence. It’s the kind of move that reframes how robotics companies present themselves not as experiments, but as infrastructure.
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
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