Software as a service (SaaS) solutions make software easily accessible over the internet and are among the fastest-growing segments in the IT industry. SaaS allows for frequent upgrades and support without the need to install specific software. “On-demand software” and “Web-based/Web-hosted software” are other terms for SaaS.
In 2020 the SaaS market reached 157 billion dollars, more than double what it was in 2014.
Technological innovation, customer behavior, and demand are the driven force behind marketing growth. In the aftermath of the pandemic outbreak, spending on cloud infrastructure and software is only expected to rise. Companies have been forced to focus on protecting cash flow, optimizing IT expenses, supporting and securing a remote workforce, and ensuring resiliency.
Organizations are advancing their timelines on digital business initiatives and moving rapidly to the cloud in an effort to modernize environments, improve system reliability, support hybrid work models and address other new realities compelled by the pandemic.
The SaaS industry is booming and startups entering the market are faced with pretty high competition. To avoid struggles in growing, companies should take all necessary steps to build strong, memorable brands and picking the right domain name plays an important role in that process.
Our research, based on 1000+ SaaS companies, shows that the .COM extension is still the preferred option. A .COM domain communicates authority, professionalism, and stability – all essential values for SaaS companies in a highly competitive market.
Beyond just the benefits of properly aligning our brand with the .com name, we knew that owning this domain would illustrate to future customers that we’re here to stay for the long haul.
Steli Efti, CEO of Close.com
Interesting to note is that many companies have opted for multiple domains. There are many benefits of owning multiple domain names apart from improving SEO. This is often due to domain name upgrades – when startups launch on an extension they manage to secure and later on invest in their exact brand match .com. Brands that are serious about their consistent and strong presence also have domain strategies in place and so register domains to protect their brand (so others don’t), to make their clients’ and investors life easier by making sure they’ll get to the right address even if they mistype the brand name, or for creative reasons – for marketing campaigns, products, and sub-brands.
Salesforce is a global SaaS company that develops CRM solutions and provides business software on a subscription basis. The company is one of the major players in the SaaS industry, with a market cap of $278.43 Billion. According to Crunchbase data, Salesforce has made 44 investments. They recently backed up Wiz (cybersecurity company) in their $250 million Series C round. Salesforce has acquired 68 organizations. Their most recent acquisition was LevelJump on Sep 24, 2021.
Founded in 2005 by Aaron Levie and Dylan Smith, Box, Inc. (previously Box.net) develops and sells cloud-based content management, collaboration, and file-sharing software for businesses. Before going public in 2015, the company raised around $500 million in multiple funding rounds. In 2011 Box dropped the .net extension and acquired the exact brand match domain name Box.com for six figures. Many brands start on compromise names and later on upgrade to an exact brand match. According to Whoxy data, Box, Inc. owns 139 domain names, including Box.dev, Box.fund, and BoxCloud.com. Owning multiple domain names can improve SEO, and it’s also a way to direct traffic to your primary domain name and avoid traffic and email leaks.
Slack Technologies, Inc. is known for its platform Slack, allowing users and businesses to communicate effectively. Crunchbase data shows that Slack has made 24 investments. Their most recent investment was on Mar 9, 2021, when Pipe raised $50 million. Slack has a market cap of $26.51 Billion. On July 21, 2021, Salesforce announced it had completed its acquisition of Slack Technologies, Inc. in a $27.7 billion deal. Slack Technologies, Inc owns 1,387 domain names, including the exact brand match Slack.com.
Zendesk is a customer care service software platform based in San Francisco, California. The company is known for its easy-to-use and implement products. With a market cap of $13.76 billion, Zendesk has acquired seven companies, with Cleverly being their most recent acquisition. The company owns the exact brand match domain Zendesk.com along with more than 2000 other domains.
DocuSign operates a cloud-based electronic signature platform that includes over a dozen applications covering all aspects of the agreement process, including drafting, signing, acting on, and administering contracts. In May 2021, DocuSign acquired the digital contracting platform Clause, completing its 8th acquisition. As of October 2021, DocuSign has a market cap of $51.01 Billion. As a global brand, DocuSign has chosen a matching global domain – DocuSign.com. The company has also secured other common domain extensions besides their core domain as Docusign.net, Docusign.mn, Docu.ink, and others.
Seven hundred and twenty-three companies out of one thousand and seventy secured EBM domain names for their brand presence online. An exact brand match .com name is the natural choice for most internet users, making any brand’s marketing most effective across all channels.
Thirty-two companies use a dash in their domain name.
Thirty-nine companies operate on .CO extension. .Co was originally registered for Columbia of USA but later transformed into generic ccTLD. The extension is gaining popularity among startups as an acronym for corporation and company.
.IO and . AI have been chosen by forty-four and thirteen companies respectively. .IO and .AI extensions have been widely adopted by tech startups as they are associated with popular technology terms and offer a lot more availability than other TLDs.