Choosing a strong brand name and securing the best domain for it is one of the most significant challenges in starting a new venture. Zeno Rocha, Co-founder and CEO of Resend.com, shares his experiences and offers valuable advice to other founders navigating the same journey in his post, “Why I spent $25,000 on a domain (or how to pick a startup name).”
When Zeno and his co-founder Bu started their venture, they didn’t initially prioritise naming. Instead, they focused on building their product, choosing the domain Zeebbu.com by combining their first names. As Zeno puts it:
We wanted to focus on building the product and nothing else, so we got a domain that combined our first names. I know, I know, terrible name! But it didn’t matter.
Zeno Rocha, Co-founder and CEO of Resend.com
As their MVP evolved, they realised the need for a more suitable name. They purchased “Klotty.com,” which, although still not ideal, was easier to type. Acceptance into Y Combinator marked a turning point, prompting them to seek a strong, memorable name that conveyed seriousness about their company.
To streamline the process of selecting the perfect domain, Zeno’s team established a list of criteria. The domain needed to be a .com TLD to ensure global recognition and trust. It had to be less than 10 characters to enhance memorability and ease of use. The name should be connected to the product, making it meaningful and intuitive for users. It also needed to be easy to type and pronounce, even in noisy environments. Eventually, they landed on Resend.com, a domain that met all their criteria and perfectly encapsulated the essence of their product.
We wanted a strong name, a name that would send a message, a name that could communicate that we were serious about this company idea.
Zeno Rocha, Co-founder and CEO of Resend.com
Dictionary word .com domains like Resend.com are powerful branding tools. They convey simplicity, authority, and accessibility, which are essential for building consumer trust and recognition. These domains are valuable assets that enhance a brand’s visibility and credibility in the global market.
Premium domain names are an important investment for any brand. If you’re ready to take the plunge and secure a premium domain name for your business, don’t hesitate to reach out to us for assistance. We’re here to help you choose the perfect domain name and get it set up for your brand.
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branding business domain domain name domain names domains naming Resend.com Zeno Rocha
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