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Weekly newsletter of SmartBranding - Issue #3
By SmartBranding Team access_time 4 min read

The list of funded startups in November is out

In November, ten companies were able to secure investments of at least $100 million, making it a month for mega-rounds. The technology, media, and telecommunications sector led the venture capital investment charge, accounting for 42% of the total capital raised. The healthcare and industrial sectors followed closely behind with 18.5% and 10.7%, respectively. We looked at the naming choices of the 604 companies on the list. Check it out here.

The Only Constant in Life is Change (a.k.a. Rebrands!)

The Fawaz Alhokair Group, along with Arabian Centers and Fawaz Alhokair Fashion Retail Co., announced the launch of Cenomi, a new brand that will bring together all operating companies under one name. Arabian Centers will now be known as Cenomi Centers, while Alhokair Fashion Retail Co. will be called Cenomi Retail. The company has secured and domains.

The Coingaming Group has rebranded as the Yolo Group to reflect its status as a disruptor across gaming and fintech. The new brand will also help create synergy throughout the group, which comprises Yolo Investments, Yolo Entertainment, Yolo Finance, Yolo Ventures and Yolo Tech and can be found on Yolo Group CEO Maarja Pärt said the name change better represented the business’s vision, its people and its future plans. 

Air Raid Alarms, Move Out the Way, We’re Having a Podcast!

When I asked Ruslana to be a guest on our podcast, she wasn’t sure if we’ll manage with constant shelling, air raid alarms and power cut offs. We joked that “if people can give birth during war, a podcast shouldn’t be a problem”. And so we did. Meet Ruslana Kruchek, a co-founder, brand manager, and art director of VP Production,  an audio agency specialising in music composing, audio branding, sound design, and voice casting. Pretty sure you are not aware of and using the power of audio in your brand, so tune in to learn how it can benefit your business.

From Computer Science Graduate to Fintech Founder: Meet Nicolas Van Hoorde, founder of Delta

Nicolas is a digital expert with over ten years of knowledge and expertise across various domains. He has been instrumental in launching numerous digital products for start-ups, and has a proven track record of success in this field. We are excited to learn from Nicolas and gain insights into his approach and strategies.

In other news

Here are the stories from other publications that caught our attention.

Google is on the Roll

Google is rolling out a Continuous Scrolling feature on desktop in the US for English-language queries, which allows users to view relevant search results without needing to navigate to multiple pages. This feature has been available on mobile for a while.

Yeti Focusing on Driving its Audience Home

How Yeti Coolers is Marketing Like A DTC Brand On Social Media And In The Outdoors “Part of the DTC strategy has been selling products through Yeti’s website, that can’t be found anywhere else.”

3 Red Flags That Signal You Need to Rebrand 

“Branding is about differentiating, rebranding is about standing up an entirely new brand, one that will be more successful as conveying those key differentiators.” – great read from Rebranding Experts.

Can AI Help with Naming?

AI has many weird and wonderful uses, like powering better marketing emails, understanding video content, and optimizing customer feedback. @kirillzubovsky is using AI to help you pick the perfect domain name with his service

Quote of the Week

A great domain name is essential to any business, providing a professional and memorable online presence that sets you apart from your competitors.

@johnrampton, entrepreneur and investor

We hope the above information is useful to you in your journey of building a strong brand online. What do you want to see in our next newsletter? Let us know, we are happy to help you find the information you need!

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