folder Filed in Domain upgrades, Funding daily
Waterlily Raises $7 Million Seed Round, Upgrades to Waterlily.com
By Monica Stankova access_time 2 min read

Waterlily is a financial technology company that predicts a family’s future Long Term Care (LTC) needs and costs using AI modelling software. In January 2025, the company secured a $7 million Seed round led by John Kim, founding partner of Brewer Lane Ventures. With this funding, Waterlily aims to expand its platform, develop more advanced AI-powered tools, and enhance its ability to deliver highly personalised, data-driven solutions for individuals, families, and financial planners.


The system for financial planning today for long-term care is reactive, not proactive. Our application of AI makes the whole process seamless and more intuitive for families to know what they need to do today to secure their financial future and care needs tomorrow. This significant investment represents a belief in Waterlily’s ability to improve the financial well-being of millions of families.

Lily Vittayarukskul, Waterlily CEO and Co-Founder

In addition to the funding, the company appears to have secured its Exact Brand Match (EBM) domain, Waterlily.com, upgrading its previous domain, JoinWaterlily.com. Domains with extra words can be less intuitive, harder to remember, and may dilute brand identity, impacting marketing effectiveness. While such domains can serve as a temporary solution, they don’t offer the same instant recognition and seamless user experience as an EBM domain.

By acquiring Waterlily.com, the company strengthens its online presence, reinforces brand identity, and ensures a more direct and reliable experience for its users.

Water lily is an aquatic plant that symbolises rebirth, innocence, wellness, enlightenment, and resilience, as its flowers close at night and bloom anew each morning, rising gracefully from the mud.


The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.


Other resources

branding business domain domain name domain names domains naming Waterlily