Tilney Smith & Williamson, the UK’s leading integrated wealth management and professional services firm, consolidated its brand under a new name – Evelyn Partners. The rebrand follows the completed merger of the two businesses in 2020. Smith & Williamson was founded in Glasgow in 1881, and Tilney in 1836.
The new name reflects the business’s heritage-inspired by Evelyn Gardens, the London address where one of the company’s founders developed plans to expand the business in 1893.
Today marks a new chapter for the business, one that celebrates the integration of our heritage businesses and reflects that we are one firm united by our purpose – to place the power of good advice into more hands.
Chris Woodhouse, CEO of Evelyn Partners
The company has invested in both, Evelyn.com and EvelynPartners.com. Securing those assets ensures their brand is well protected and open to future developments, as well as makes their marketing efforts most effective.
We wanted a name that would be bold and fresh, and would reflect our purpose and our ambition, rather than one which sounded very corporate and would end up being abbreviated in a haphazard way.
Simonetta Rigo, CMO of Evelyn Partners
Personal names as a brand is a strong trend over the past decade, as our recent study shows. The reason behind this trend is to build proximity and intimacy with consumers, brands want to sound friendly and human and the shortest, simplest way to do that is with a human name.