Let’s talk about SexTech
SexTech is a type of technology aimed at enhancing and improving human sexuality. The term can refer to a wide variety of products and services, including sex toys, sexual health apps, virtual reality experiences, and more. SexTech is a rapidly growing industry that intersects technology and sexuality.
Update July 2024:
Technology innovations drive SexTech’s development of more sophisticated products and services. SexTech market growth is fuelled by changing societal attitudes, increasing awareness of sexual health, and addressing human sexual experience.
The sector is particularly impactful in advancing women’s sexual health and well-being.
The SexTech Market was valued at around USD 37 billion in 2024 and is estimated to grow almost by 2028, reaching 120 billion by 2030—which makes it worth more than crypto.
The SexTech market is expected to grow due to several key factors:
- Seamless integration of SexTech with health and wellness platforms, utilising advanced technologies like artificial intelligence and machine learning to improve sexual health solutions.
- Support from the rise of telehealth services for remote intimacy options, enhancing accessibility and convenience.
- Increased acceptance by regulatory bodies, broadening the market scope with a focus on inclusivity and diversity in product offerings.
- Expansion of SexTech on e-commerce platforms and its integration with online dating, which enhances user interaction and ensures safety.
- Influence of the growing global youth population, which is increasingly using SexTech for sexual education and exploration.
Challenges such as privacy and security concerns could slow market growth as users demand stronger assurances about data protection in sensitive areas.
During the Covid-19 pandemic in 2021-22 many nightclubs and other venues for singles shat down, forcing single men and women to quarantine separately. With social distance and personal isolation being obstacles to hooking up, many major adult sites and services see rises in client numbers.
Basically, all relevant metrics are up. We see increasing search traffic, as people are at home and looking up more personal and intimate topics as they would at work.
Mariah Freya, founder of Beducated for Sifted
Sex is used extensively in communications and advertising. Still, even if the products solve real problems related to sexual well-being, SexTech companies are associated with a category that is prohibited from advertising. In 2018, for example, Trump passed the legislation FOSTA-SESTA (Fight Online Sex Trafficking Act & Stop Enabling Sex Traffickers Act) into law, thus empowering the state and authorities to take direct action against platforms like Craigslist, social media channels, and others that “allow” sex trafficking ads on their websites.
When the word ‘sex’ is mentioned, everyone within that sector is banded together by the providers, in the eyes of the big search engines, they put us together with the likes of PornHub and camsites, which is just not what we are about.
Emma Sayle, founder of Killing Kittens for Madyness
Despite this, Report Linker predicts that the sexual wellness market will grow to $125 billion by 2026.
Here are some industry facts, listed by Trends:
- Consumer demand is rising: 36 million or more linked SexTech gadgets were in use worldwide last year, up 87 % YoY growth.
- Over the next five years, the market for connected devices alone is predicted to more than double, reaching $9 billion.
- Due to the general stigma associated with sex, investors are still wary of the sector — although sex is one of the largest marketplaces available.
The sex-positive movement is driving change and breaking down barriers, and industry experts think we’re on the verge of a funding boom.
Domain Names and Naming Trends in SexTech
Based on the companies in our list, we have identified the following key highlights in naming and domain name usage.
Domain Names
82 out of 100 companies prefer the .com extension, which is the most recognised and trusted domain globally, enhancing both credibility and customer reach.
18 out of 100 companies choose non-.com domains, which can make a brand stand out and signal its niche, as seen with “touchyfeely.tech” that uses the .tech TLD to appeal to a tech-savvy audience. These unique TLDs may be less recognisable to the average consumer, potentially affecting traffic and rankings.
59 out of 100 companies use Exact Brand Match (EBM) Domains. For a SexTech company, where consumer trust and discretion are crucial, having an EBM domain can help signal a legitimate and stable business presence.
3 out of 100 companies use dash in their domain names. Dashes are often included with two word brand names or with added words when the business has to compromise on their domain if the EBM name is taken/not within reach.
Naming
Descriptive and Literal Names: Names such as “Healthy Pleasure Group,” “Future of Sex,” and “The Pelvic People” clearly indicate the business’s focus. These names typically use straightforward language to communicate their offerings or the benefits they provide directly.
Playful and Provocative Names: Many SexTech companies opt for eye-catching and memorable names, employing puns or alliterations to create a strong impression. Examples include “Love Honey,” “Fleshlight,” and “Killing Kittens.” These names are typically bolder and edgier, reflecting a modern, uninhibited approach to sexuality.
Tech-Focused Names: Reflecting the integration of technology in their products, names like “SkiiMoo Tech,” “Touchy-Feely Tech,” and “Vibeground” emphasise their tech-centric identity. This trend highlights the industry’s shift towards high-tech solutions for sexual wellness and intimacy.
Inclusivity and Empowerment Names: Names such as “Womanizer,” “Lover,” and “Unbound” suggest empowerment, control, and self-discovery within sexual experiences. They often reflect a broader societal move towards inclusivity and personal empowerment in sexuality.
Mystical and Ambiguous Names: Some companies choose names that evoke curiosity without directly referencing sexuality, such as “MysteryVibe,” “Lioness,” and “Aura.” These names often aim to attract customers with a sense of mystery and exploration.
Health and Wellness Oriented Names: Reflecting the trend of integrating sexual wellness with overall health, names like “Beducated,” “Blueheart,” and “Wellcelium” focus on the educational, therapeutic, and health-focused aspects of sexuality.
Namepicks
RealDoll
RealDoll, a brand under Abyss Creations, specialises in the creation of high-end, lifelike sex dolls, incorporating both artistry and technology. The company was founded by artist Matt McMullen and originated from his interest in making dynamic, poseable sculptures. RealDoll has since expanded into the AI sector, creating robotic sex dolls that blend realistic features with interactive capabilities. These dolls are used for various purposes beyond sexual companionship, including in photography, film, and even professional training.
At RealDoll, we don’t make toys; we spark experiences.
Matt McMullen, Abyss Creations Founder
RealDoll operates on RealDoll.com. Investing in a .com domain name that matches their brand name ensures their brand is secure online, as well as makes it easy for their customers, business partners and investors to reach them.
Sybian
Sybian, a company known for its innovative sex machine, offers intense sexual experiences through its flagship product, the Sybian ride-on machine. The company emphasises quality and customer satisfaction, providing a 45-day risk-free trial and a 5-year warranty on its product.
Sybian has invested in the exact brand match Sybian.com thus making the most out of their marketing across channels and avoiding security risks.
MakeLoveNotPorn
Advertising and branding professional with over 35 years of experience, Cindy Gallop is the face behind MakeLoveNotPorn.com. MakeLoveNotPorn was featured in our Interviews series, where Cindy shares more about the brand, the name, and how it all got started.
I have over 35 years in advertising and communication. Everything great in life and business is born out of great communication. Sex is no different. Great sex is about great communication.
Cindy Gallop
The main criteria she used to pick the MakeLoveNotPorn name were:
- Short, punchy, snappy name where she can get the matching URL
- Easy and simple to say
- A name that people would enjoy saying and so sharing
- Don’t just say it – be it
MysteryVibe
MysteryVibe provides men, women, and couples with the most innovative and award-winning smart sex toys aiming to improve their sexual health and wellness. Founded in 2014, the company is based in London, UK.
MysteryVibe operates on the EBM domain MysteryVibe.com. This protects their brand online, prevents traffic and email breaches, and minimizes confusion among customers and business partners.
Dame
Founded in 2014 by sexologist Alexandra Fine and MIT engineer Janet Lieberman, Dame offers pleasure products that nourish sexual wellness and strengthen bonds.
Dame has secured an exact brand match domain name for their brand – Dame.com. Dame is a slang word for a woman/girl, and the brand name perfectly fits into the company’s mission to fight the stigma surrounding female sexuality. Obtaining a short and memorable .com domain name, such as a dictionary term, is a critical first step in the process of building a worldwide brand.
Lelo
Lelo is a Swedish designer brand, a top seller of personal living items, high-quality pleasure objects, and luxurious massage candles and oils. The brand name Lelo stands for Luxury Exotic Lifestyle Objects. The company has secured the premium exact brand match CVCV domain name Lelo.com. Get familiar with our recent article about CVCV domains and why they are so valuable.
While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.
In today’s competitive online market, a premium domain name can set your business apart from the competition. Don’t settle for a compromise – contact us to explore the many benefits of premium domain names and how they can help your business grow.
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