SB RSSMarc Cloosterman is the CEO of VIM Group, a leading firm in brand transformation. For the last 30 years, Marc and his team have been specializing in making brand change happen.
Vistaprint is rebranding as just “Vista” and will be launching a brand new service powered by Crello known as VistaCreate.
In this interview we talk about the process of rebranding, when is it needed, common mistakes made and some inspiring examples of rebranding done right.
Initially a provider of RMM (remote monitoring and management) software for MSPs, NinjaRMM rebrands to NinjaOne.
To reflect its position as a new, independent business, Lonza Specialty Ingredients (LSI), a global specialty chemicals business, officially announced that it has rebranded as Arxada, effective from 21 October 2021.
On October 13, 2021, JAM Industries, one of the largest and fastest-growing technology distribution and specialist service providers, announced its rebranding to Exertis.
Following the merger between inMotionNow and the Netherlands-based Lytho BV announced in April 2021, inMotionNow announced its rebranding to Lytho.
As part of its shift to focus on semiconductor manufacturing, Cree rebranded itself as Wolfspeed. You can now find them on Wolfspeed.com.
On October 6th, Vinewave, a leading software as a service provider of employee directory solutions, announced its rebrand to OneDirectory.
In September 2021, Peer Richelsen, Co-founder and Co-CEO of Cal, announced Calandso is rebranding to Cal.com.
On September 27, 2021, mCube has announced it is rebranding as Movella™ – a global provider of innovative solutions in sensing, capturing, and analyzing movement data.
In April 2019, after brainstorming 150+ names, Logojoy officially rebranded to Looka to expand its product offerings to brand packages that include logo files, brand guidelines, social media assets, business card designs, and websites.
