naming

The many lives of a domain name

A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.

Names With Stories: The story behind Focusmate.com

Taylor Jacobson, Founder & CEO of Focusmate, talks for our Names With Stories series about the idea for Focusmate, their brand name, and the importance of having a strong team spirit. What is the story behind Focusmate? I first started working remotely in 2010, and I struggled immensely with procrastination. It was isolating and there […]

How to create a great name for your business or product

Interview with Catchword’s Maria Cypher

In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets to a successful name, and absolute No’s in naming a business.

Names with stories: The story behind Investor.com

To get a deeper insight into the story behind Investor.com, Blain Reinkensmeyer, Managing Director at RMG, talks with us about the origin of the brand name, their choice of the domain name and the process of acquisition.

Names with stories: The story behind Fair.com

Scott Painter about the origin of the brand name, his choice of the domain name and the process of acquisition, as well as brand leadership in the broader sense.

Names with stories: The story behind Anaxi.com

Founded by former Apple engineering manager Marc Verstaen and former CodinGame CEO John Lafleur, Anaxi brings more visibility to the development process. We discuss their brand, domain name, and business in this short interview.

12 Hints for Choosing the Perfect Brand Name: Interview with Shane Hebzynski

One of the most essential parts of starting a new business is choosing the right name for it. Get that wrong, and it’s no exaggeration to say that your enterprise could be sunk before it ever has a chance.

Names with stories: The story behind Packet.com

Jacob Smith from Packet talks with us about the origin of the brand name, their choice of the domain name, and the process of acquisition, as well as their views for the future of Packet.

The top 3 reasons why it's time to rebrand your company

Just like you, your business is born to grow and… to change! Whatever the reason, you should know when it’s time to rebrand your business, and then TAKE ACTION. Rebranding can enable you to stand out from your competition, breathe new life into your marketing efforts and help you to reach new (and bigger!) target […]

Names with stories: The story behind Tonerra.com

Dr. Diane Hamilton, the Founder and CEO of Tonerra, talks about the origin of their brand name, how did she get the domain name Tonerra.com and why is personalization so important in all aspects of marketing.

Lexicon Branding – CMO Survey

CMO survey shows that developing effective brand names is getting harder and is more important in the digital economy.

2010 - 2020 a Decade in Domains part 9 - Blockchain and AI brands

Let’s look at the names some of the most known players in the blockchain industry.

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