naming

Then and Now: How Branding and Marketing Have Changed

Let us take a look into the past and see how things were done, how we do them now, and admit that, sometimes, not old days were better.

SocialSurvey rebrands to Experience.com

The switchover from SocialSurvey.com to Experience.com has happened in February 2021. The company upgraded its domain from SocialSurvey.me to SocialSurvey.com, and finally to Experience.com.

Massdrop Rebrands to Drop: From Niche Site to Global Brand

Why did MassDrop.com drop the “mass” from its name? Find out about the reasoning behind this great brand upgrade.

January 2021 recap: Which brands and domains made headlines

January is over! Let us review some of the most interesting branding and domain news we observed in the past 31 days.

From TheFacebook.com to Facebook.com to FB.com

Was Facebook always Facebook? Find out more about the story of the brand and the domain names they own.

Advice from the expert: Why brand names and domains are so important

We asked Jim Harrison to share his thoughts on the importance of brand names and domains, here’s what he said.

Importance of Brand and Domain in Digital Marketing

As your brand name, along with the matching domain name, helps you differentiates your brand, we asked 9 experts for their advice on how to use a domain name in your digital marketing strategy. Here’s what they said.

Names with stories: The story behind Great.com

What makes Great so great? We talk with Erik Bergman about his entrepreneurial journey.

Names with stories: The story behind TimeReaction.com

Timereaction is built to simplify the Project Management headaches. Allan Diamond, Co-founder of Timereaction, shared the story behind the brand, its name, and how has owning Timereaction.com affected their business.

Names with stories: The story behind Yought.com

Richard Liu, Co-Founder at Yought, talks about his brand, its name, and why domain names are so important for the business.

Rapchat․me Upgrades to Rapchat.com

The company has been using the Rapchat․me domain, before having acquired Rapchat.com.

How to name your business?

When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself, and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called?

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