SB RSSIn the last decade, online shopping has gone from being almost non-existent to becoming a multibillion-dollar industry. Today’s buyers are also increasingly seeking shopping that is tailored to their preferences and delivered directly to their doors. Over the next five years the percentage of consumers planning DTC purchases will grow to 60%, with the most […]
Naming and branding are by far not easy, even for well-established global brands. Let’s have a look at some recent naming and branding attempts gone wrong.
To get some understanding of the brands born in the last decade there is no better place to look at than the market they are growing up to serve. The generation born in the 2010-2020 period is almost literally born with a phone in their hands. They have no fear of technology, to the contrary […]
In this part of our research, we’ll cover brands who chose a personal name as a brand name and the name choices of the Generation Alpha of brands – those who were born after 2010.
One word names for business are some of the quickest and simplest ways to have a lasting impact on your target audience, without leaving them tongue-tied. Rather than trying to describe the complex nature of your company in a handful of combined words, you refine your entire business essence down to a single word. It […]
In the first part of our research, we covered brands who simplified their names and those who went for a complete rebrand. Next, we will have a look at businesses that picked short and descriptive names.
In November 2020, Palo Alto-based startup Lumi Labs has evolved into Sunshine.
Rick Carey, the Founder of Destruction, about the reasons for a name change, how the previous name was limiting for the business, and what’s on the horizon for Destruction.
We’ve done some research to find you some scary domain name stories that will give you both a bit of a scare — and a good lesson.
Matthias von Hauff, Founder & CEO of TEN31, about bridging the gap between conventional banking and the blockchain world.
Having the authenticity provided by the .com extension and a more representative name gave this company new wings to expand its influence and reach greater visibility in the competitive business world.
Many globally recognized brands have considered equity in exchange for getting their perfect domain name. Let’s look at some stories together.
