Warner Bros. Discovery has invested in the premium exact brand match domain, Max.com, highlighting the importance of a solid naming and branding strategy in the competitive streaming industry.
Liberty Charge, a leading operator of electric vehicle (EV) charging points, has unveiled its new identity as Believ. The rebrand is a strategic move to more accurately represent the company’s capabilities to provide a comprehensive range of charging speeds, to signal its expansion into the business sector, and to underscore its commitment towards promoting cleaner air for all.
Of 124 fitness companies, 101 have chosen the most recognised and trusted globally .com extension, enhancing a company’s professional image and broad market reach.
YC has revealed the winter 2023 class list, which features 282 funded startups selected from more than 20,000 applications across the globe.
Founded in 2022 by former Apple and Google engineering heads, Fixie provides a cloud-based platform for building, hosting, and scaling natural language agents that integrate with arbitrary tools, data sources, and APIs. The platform can be employed to automate business processes, build natural language understanding into existing products, answer questions about data hosted behind APIs, and more.
In April 2023, CafeMedia unveiled its comprehensive rebranding strategy, merging its three brands – AdThrive, CafeMedia, and CafeMedia Ad Management – into a single entity, Raptive. The refreshed brand identity materialises the company’s dynamic transition from an ad management network to a new kind of creator company, focused on fostering creators into enduring global brands and thriving businesses.
In April 2023, AcuityAds, a leading digital advertising software company with a focus on journey advertising, announced a significant change in its corporate identity. The company will now be known as illumin, a name derived from its flagship platform, launched back in 2020. Since its introduction, the illumin platform has achieved tremendous success, and the rebranding reflects the company’s mission to illuminate the path for brands to connect with their customers through the power of data-driven advertising.
In February 2023, TurnoverBnB embraced a new identity as Turno, opting for a more streamlined name to boost brand recognition, foster growth, and align more closely with the company’s mission and vision.
The name “Hyena” could be simply interpreted as an acronym for “Hydrogen Energy Applications,” with the first two letters and last two letters of each word forming the word “Hyena.” This could be a clever way to create a memorable and distinctive brand name reflecting the company’s core focus on hydrogen energy applications.
Profit Software is a leading provider of system solutions and consulting services to the Nordic financial service industry. Originally established as a software-focused enterprise, Profit Software has since evolved to offer a multifaceted portfolio of services, including innovative products, point solutions, expert consulting services, and business intelligence solutions.
EXDERA is the new name for Earning Designs, a renowned UI/UX design and development agency based in Bengaluru, India. The rebranding comes as a response to the company’s growth and evolution, as the original name no longer effectively conveyed the full scope of its comprehensive services. According to the statement, the previous name, Earning Designs, had become insufficient in representing the agency’s advanced expertise and diverse offerings, prompting the shift to the new, more encompassing identity of EXDERA.
Utopia Music, a Swiss music fintech company founded in 2016 by Mattias Hjelmstedt, utilises big data to improve the global music industry by offering clear, transparent, and reliable data-driven solutions. The company aims to create an ecosystem where technology and music intersect, fostering creativity and joy.
