SB RSSCathay Pacific Cargo, the air cargo arm of Cathay Pacific Airlines, is rebranding to Cathay Cargo in alignment with the airline’s overall brand redesign. The change, according to the company, reinforces its strong brand association and perceptions held by its customers and aligns the cargo business with the same purpose, vision, and values of the master brand Cathay and all of its subsidiary brands, including Cathay Pacific, the passenger airline, and Cathay, the everyday lifestyle offering.
Beachbody, a subscription-based digital fitness and nutrition platform, is changing its name to BODi to reflect its new Health Esteem category. This new approach rejects the traditional playbook of pursuing a healthy lifestyle based on self-criticism, which Beachbody used to follow.
Today our guest is Brandon Leibowitz. Brandon is a digital marketing expert with over 14 years of experience helping websites rank higher on Google using SEO strategies.
Today our guest is Axel Thibon, an entrepreneur who has been working in finance for over six years and, through his experience, understood that a great number of people think that investing is complicated and intimidating. He created Wizest, a platform to make investing accessible, transparent, engaging and easier.
Our guest today is Professor Aaron Ahuvia, a marketing expert specialising in consumer behaviour and brand management. He recently released a book titled “The Things We Love: How Our Passions Connect Us and Make Us Who We Are,” which was included in Amazon’s list of the top 20 best business books of 2022.
Sextant Stays, a human-centred hospitality company, has recently undergone a rebrand and changed its name to Roami. This change coincides with the announcement of a $14 million Series A funding round led by Vigo Capital, bringing the brand’s total funding to $29 million. According to the company, the rebrand is more than just a name […]
Here are the top ten critical mistakes that entrepreneurs make during rebranding and what you can do instead to prevent them.
The list has piqued our interest, and so here we will examine the domain name selection and overall branding strategy of the companies included.
Rent-A-Center, a Plano-based company that operates over 2,400 Rent-A-Center retail units across the U.S., Mexico, and Puerto Rico, as well as Acima’s third-party, virtual lease-to-own solutions and RAC’s Acceptance Now flexible leasing unit, has undergone a significant rebranding effort.
Let’s take a closer look at some of these successful female entrepreneurs, their brands, and naming strategies.
Startups often launch with a compromise domain name that does not accurately reflect their brand vision. As those brands grow and prove their concept, they realise the critical role that the right domain can play in their success.
We shortly describe the process of acquiring a premium domain name. Note not all cases are the same, but those are the most common steps.
