Stainless, a startup building a platform for high-quality, easy-to-use APIs, has upgraded its domain from StainlessAPI.com to the Exact Brand Match (EBM) Stainless.com. Lumis announced the acquisition in an X post.

Startups often opt for domain names that combine their brand name with a descriptive term when their EBM domain is unavailable or beyond their budget. While this approach works in the short term, it can create long-term challenges. 

Such domains may limit a company to specific services or products and introduce risks like web traffic diversion and email misdirection. These issues can lead to ineffective advertising and marketing strategies, ultimately impacting growth and brand development.

By securing Stainless.com, the company eliminates potential confusion and enhances brand flexibility, allowing for seamless expansion.

Dictionary-word .com domains hold significant value due to their global recognisability, memorability, and authority, making them powerful assets for establishing a strong online presence. This upgrade reflects Stainless’ evolving vision and paves the way for new growth opportunities.

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The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.

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