In October 2024, Spare, a leading mobility management software provider, announced its transition from SpareLabs.com to the Exact Brand Match (EBM) domain Spare.com. The upgrade followed its $42 million Series B funding round in September, led by Inovia.

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While I’ll always have a soft spot for the “labs” , it was time to move forward… were dropping the labs and you can now find us at Spare.com!

Josh Andrews, Co-founder and COO of Spare

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Domains with additional words, like SpareLabs.com, can be less intuitive, harder to remember, and limit brand identity and marketing effectiveness. While they may serve as temporary solutions, they often lack the instant recognition and seamless branding of an EBM domain.

By acquiring Spare.com, the company enhances its online presence, strengthens its brand, and provides a more seamless experience for customers. Dictionary-word .com domains are highly valuable for their global recognisability, memorability, and authority, making them a powerful asset for long-term growth.

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The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.

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