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Singapore Fintech Festival (SFF) Exhibitors and Their Domain Name Choices
By Tsani Gramatikova access_time 5 min read


Fintech is on the rise, with a record $94.7 billion in global funding pumped into the industry this year—almost double the amount raised in 2020. 

More people are turning to fintech services rather than conventional banking, insurance, or lending after the COVID-19 lockdowns, with fintech applications being used by three out of four people globally by 2021.

According to a CB Insights report, currently valued at $111 million, the worldwide fintech industry could reach $158 million by 2023 and $325 million by 2030.

A quick overview of the industry and the fintech startup scene can be found in our recent post: Fintech Startups and Their Domain Names.

Singapore Fintech Festival (SFF)

The Singapore FinTech Festival (SFF) is the world’s largest FinTech event. This year, the sixth edition of the festival is taking place from Nov 8 to Nov 12. Web 3.0 and its impact on financial services is the theme of this year’s event. It will have 45 sessions from prominent academics, practitioners, and thought leaders on designing, building and ensuring sustainable financial services for Web 3.0.s over three days.

With Web 3.0, you’re going to see so much more data. Consumers will have more control, they will have more customization, but they are going to need help with it. Our game has to improve every single year to protect the trust we have with our clients.

Mike Wells, GCE of Prudential for Singapore FinTech Festival (SFF)

Grails’ team has gathered a list of 249 registered exhibitors and will further take a closer look at some of the entries and their domain choices.


Standard Chartered

A leading international bank, their slogan is “We’re here for good”. And their domain name choices completely match that vision – they have invested in both and There are only 676 two-letter .com domain names, and as you can imagine, they are highly sought-after. As the world goes digital SC experiment with disruptive business models to address unmet client needs, creating solutions that can benefit their customers globally. 


Capgemini is a Paris-based company that offers consultancy, technology, and digital transformation services. The visionary and rigorous leader Serge Kampf founded Sogeti, the company that would later become the Capgemini Group, in 1967. Throughout the 49 years that Kampf led Capgemini, the tiny French IT services firm was converted into a worldwide market leader. Capgemini has acquired 47 organizations so far. Their most recent acquisition was VariQ on Sep 14, 2021.

As a global brand, Capgemini has chosen a matching global domain –


Feedzai is a data science company that assists financial institutions in detecting, preventing, and resolving fraud risks. Founded by three tech gurus, Nuno Sebastiao, Paulo Marques, and Pedro Bizarro, in 2019, Feedzai has raised a total of $277.5 million at over $1 billion valuation.

Feedzai has chosen a domain name that clearly corresponds to its global ambitions and communicates its vision –


FINEOS provides claims management software for private and public sector insurance and insurance-related organizations. The company was founded in 1993 and currently operates in North America, Europe, and Australasia. FINEOS has raised a total of $113.2 million in funding over two rounds. Their latest funding was raised on Sep 3, 2021, from a post-IPO equity round.

FINEOS has invested in – an exact brand match .com name. This is the natural choice of most internet users, and securing that domain for their business is a clear indication that FINEOS is here to stay.


Mercer is the world’s biggest outsourced asset manager, with approximately US$300 billion in outsourced assets under management and US$15 trillion under advisement. The company is headquartered in New York City and operates in over 130 countries. 

Given the impressive profile of the company, it is no wonder that Mercer has chosen to operate on the exact brand match domain name The majority of successful global brands operate on similar names that communicate trust and authority.


Okta is a management platform that secures critical resources from the cloud to the ground for employees and customers. Frederic Kerrest, Robert Chiniquy, and Todd McKinnon founded the company in 2019. Okta has raised an impressive $1.2 billion in funding over nine rounds and is registered under NASDAQ: OKTA.

You can see Okta mean business by looking at their domain name choices – the brand has secured, an exact brand match name with the global .com extension.


191 of all the brands have secured .com domain names for their brands. Given that the companies on the list are either global or with the ambitions and potential to become global, choosing a domain extension that is the most natural choice for a worldwide audience is only logical.

Singapore Fintech Festival (SFF) Exhibitors and Their Domain Name Choices
SFF Exhibitors – .com domain names vs others

Over 60% of the exhibitors in this year’s SFF invested in domain names exactly matching their brand name. This is the best way to avoid any confusion, secure a brand for the long run and minimize any security risks.

Singapore Fintech Festival (SFF) Exhibitors and Their Domain Name Choices
SFF Exhibitors – Exact Brand Match domains vs others

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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