Disney is set to bring back a touch of nostalgia by reverting the name of its online shopping hub, shopDisney, back to the iconic Disney Store. Announced on the shopDisney website, this change is part of a larger strategy to unify Disney’s various retail elements under one brand name.  

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Disney-owned shops, ecommerce, shop-in-shops and outlets are coming under one brand name: Disney Store. This will be the official shopping destination where you can shop the stories you love from across our brands. Retail locations, including but not limited to World of Disney and others within Disney Parks will remain directly affiliated with the Park location where they reside.

Disney

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shopDisney had officially replaced the Disney Store’s online retail website back in 2017. Following the rebrand, the primary URL for the retailer will shift from shopDisney.com to DisneyStore.com.

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