Selar is an all-in-one e-commerce store builder that helps creators sell their content, products and services globally. In August 2024, Douglas Kendyson, the founder of Selar, announced on X that the company had secured its Exact Brand Match (EBM) .com domain, Selar.com.
Acquiring the Selar.com domain from its original owner is an indication of how long term we see ourselves in this industry.
Douglas Kendyson, Selar
The newly acquired domain now redirects to Selar’s existing website, Selar.co, which uses the “.co” domain extension, the country code for Colombia. One of the drawbacks of using a country-specific domain extension is that it can limit a brand’s perceived global reach. This seems to have motivated the company to acquire Selar.com, showcasing its growing prominence in the market.
This is a familiar story for many startups. Initially, many companies choose compromise domain names due to budget constraints or the unavailability of their preferred names. As these businesses grow and their brands become stronger, they often make the strategic decision to acquire their EBM .com domain. This move enhances their online visibility, reinforces brand identity, and strengthens their competitive position in the market.
When it comes to premium domain names, it’s important to weigh the potential loss in terms of brand recognition and revenue against the cost of the investment. In the long run, a premium domain name can be a valuable asset for your business. Contact us to learn more about our premium domain options and how they can help your business succeed.
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