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From Tendermint to Ignite: A Rebranding that Sparks Change on the Frontier of Web 3
The name “Ignite” perfectly encapsulates the company’s mission of sparking change and action within the blockchain industry. It symbolises a starting point for growth and innovation, inspiring creators to build the next breakthrough in blockchain technology, and encouraging users to embrace these services.
Pactera EDGE Becomes Centific to Reflect Its Evolution and Growth as a Leading Digital Solutions Provider
Centific is a global digital and technology services company, is dedicated to designing, building, and optimising human-centric intelligent digital platforms.
Brand Building and Connecting with Your Customers: A Conversation with Monica Sharma-Patnekar
Today our guest is Monica Sharma-Patnekar. She’s an e-commerce brand mentor and consultant with 17-plus years of experience building purpose-driven brands. She has worked with Fortune 500 companies and coached premium partners to Google.
ESHA Research and FoodLogiQ Join Forces to Transform the Food Industry with Rebrand to Trustwell
In October 2022, ESHA Research and FoodLogiQ merged to form a new organisation called Trustwell. According to a press release, this strategic merger will provide the food industry with unparalleled capabilities to extend product development and nutritional analysis with supplier compliance, enhanced traceability, and automated recall management.
Jasper Colin Drops "Research" From its Name to Reflect an Expanded Suite of Services
In February 2023, the company underwent a rebranding exercise, dropping the descriptive word “Research” from its name. This strategic move helps the company expand beyond traditional research and analysis services. The rebranding is a reflection of the company’s transformation to a comprehensive data intelligence provider, offering an expanded suite of services.
A New Era in Addiction Rehabilitation: The Impact of Rehab.com's Comprehensive Platform and Strong Brand Identity
Rehab.com is an innovative, patient-first platform that provides individuals and families seeking addiction, cost, and location-based rehabilitation centres with impartial and dependable options. Since its launch, Rehab.com has attracted over one million organic users to its website, partnered with about 200 facilities, and collected data on over 3,000 facilities through 400 data points. Rehab.com’s success […]
KemPharm Transforms into Zevra, Focused on Advancing Rare Disease Therapeutics
KemPharm, a rare disease therapeutics company, changed its name to Zevra Therapeutics. The rebrand signifies the company’s amplified commitment and focuses towards creating innovative, patient-centred therapies for rare conditions that have limited or no existing treatments available.
Credence Security Accelerates Growth and Innovation with Rebranding to TRINEXIA, Unifying its Sister Companies Under One Brand Identity
As part of its rebranding efforts, the company also made the strategic decision to adopt a new domain name, TRINEXIA.com. The move to a shorter, exact match .com domain name can enhance the brand’s credibility and professionalism, helping it stand out from competitors online.
DroneBase raises $55 Million in Funding and Rebrands as Zeitview to Better Reflect its Mission and Expanded Services
DroneBase, a leading provider of advanced inspection software for energy and infrastructure, has recently undergone a significant transformation, securing $55 million in investment and rebranding itself as Zeitview.
Fintech Accelerator F10 has rebranded as Tenity In a Step Toward Global Expansion
Tenity’s successful rebrand demonstrates the potential of portmanteau brand names in rebranding due to global expansion. These names are memorable, unique, globally appealing, versatile, and provide a fresh start for the company’s branding. Connecting such names to the company’s history or values can give a sense of continuity and help reinforce the company’s brand identity.