Founded in 2012, Integromat offers a visual platform for anybody without coding knowledge to design, construct, and automate anything from tasks and workflows to apps and systems. Recently the brand announced a rebrand to the much stronger and simpler brand name – Make. They have invested in an exact brand match domain name – Make.com. […]

CATO SMS has rebranded and became Allucent to emphasize the company’s spotlight on serving the specialized needs of small and mid-sized biotech companies. The new name and branding come after a series of strategic acquisitions, most recently Pharm-Olam, that doubled the company’s size. In three short years, we’ve transformed our company to meet the unique needs of small […]

Simplyk, the first and only 100% free fundraising platform for nonprofits in North America, announced a rebrand to Zeffy as the company expands to the United States.  Word of mouth is essential to our growth strategy. With over 200 US nonprofits signing up with us each month, we needed a memorable and pronounceable name to […]

The performance sock brand, Endur Apparel has just announced a refreshed brand identity with Outway as its new brand name. Endur Apparel was founded in 2016 by Canadian ex pro cyclist Rob Fraser. It just received a $3.2 million investment, which was led by Andrew Wilkinson of Tiny.com The company said that the decision to rebrand was a result […]

Visual Capitalist, founded in 2011 by Jeff Desjardins, creates and curates visual content focusing on the newest business and investment trends. The platform has gathered the 100 most valuable brands in 2021, determined by companies’ financial value and contribution.

Unless you are living under a rock there is no way you’ve missed the metaverse craze. An important part of it is the real estate of this new world, with over $500M in sales already, projected to double this year. An active player in the space has been the crowdfunding platform Republic – it has […]

Montane’s founders, Chris Roff and Jake Doxat, met on a 3 month expedition to southern Chile in 1989. Their joint passion for outdoor adventures is what inspired them to create the brand. In 1997 one of Montane’s most iconic products – Extreme Range was launched. It is still used by outdoor professionals and mountain rescue teams worldwide.

Sextech is a type of technology aimed at enhancing and improving human sexuality.

2021 was definitely a tough year for global brands, and the pandemic is not the only reason. More than ever, our decisions to buy something or not are not just based on the qualities or price of a product but also on what a brand stands for. We demand from companies to be genuine, we […]

Shokz, the company formerly known as AfterShokz, specialized in open-ear headphones and bone conduction technology, has announced a rebrand of the company to mark their 10-year anniversary. The brand has secured a .com domain name exactly matching their name – Shokz.com to further amplify the resonance of its rebrand. A shorter more memorable name that […]