ServerCentral Turing Group, also known as SCTG, has recently gone through a major rebranding initiative, including a new website, logo, name, and domain name – Deft.com. The company started as a network and data center managed service provider. For the past ten years, the business has experienced double-digit, year-over-year growth, expanded its scope and services offered and has clearly outgrown its name.

RetargetApp launched in 2015 as a simple solution for Retargeting ads on Facebook. After significant growth, expansion, and the addition of new services, the company announced that it has outgrown its name and is rebranding to Adwisely.

Electra is a US-based startup on a mission to “slash carbon emissions from the US electrical grid by 2030”. The company acquired electra.co in April 2022 and shortly after invested in the exact brand match name electra.com. Domain name upgrades are often seen when startups launch on a compromise extension due to budget restraints.

Founded in 1991, JIT Services provides energy and sustainability consulting, helping Fortune 500 companies and multifamily housing developers lower their carbon footprint and save money.

EGT Interactive is a Bulgaria-based online gaming software developer. The company recently rebranded to Amusnet Interactive to drive further growth and embrace new opportunities.  With this rebrand, the company decided to stay one step ahead by evolving to a new brand name that better reflects its core offering and company values. Our new Amusnet Interactive […]

Founded in 2012, OneFitStop began with the intention of serving personal trainers. The startup has subsequently expanded into an enterprise end-to-end platform for increased member engagement, backed by business management tools for fitness organizations looking to expand. Entrepreneurs sometimes find themselves stuck in a name they picked when their emphasis was more focused, whether it’s […]

VisualWebsiteOptimizer is a leader in A/B testing, offering a platform for growing businesses to conduct visitor research, run experiments, and other related services. In 2014 the company launched A/B testing for iOS apps and rebranded as VWO, followed by a domain name upgrade to vwo.com. At that time, VWO had already positioned itself as a […]

US-based car insurance company Root has secured the premium domain name Root.com. Founded in 2015, the app-based company has quickly gained public attention with personalized, affordable coverage and services like free Lyft credits. Root went public in 2020, raising almost three-quarters of a billion dollars.

Backed by Y Combinator S17, Muzmatch is a Muslim dating and marriage app with 6 million users worldwide. The company has recently rebranded to Muzz, following trademark infringement case loss of Match Group under allegations of unfairly benefiting by use of the descriptive word ‘match’. It’s official. We lost our legal fight. muzmatch is dead. […]

Dutch-based cloud communications platform MessageBird invested in the premium domain name Bird.com at the end of last year. Founded in 2011, MessageBird has raised an astonishing $1.1 billion in funding over 5 rounds, with the latest one being raised in April 2021. MessageBird has not yet officially announced its plans for the new domain name, […]