Dutch-based cloud communications platform MessageBird invested in the premium domain name Bird.com at the end of last year. Founded in 2011, MessageBird has raised an astonishing $1.1 billion in funding over 5 rounds with the latest one being raised in April 2021.
MessageBird has not yet officially announced its plans for the new domain name, but the company has filed a trademark for Bird at WIPO, covering the same classifications as the company’s original trademark. The possible rebrand to the shorter and stronger brand name may indicate that MessageBird is planning to introduce new services and expand its current market.
Incorporating action-oriented verbs like “get”, “message” and “try” in their brand name is a common way for startups to register a domain name (.com in particular) if their exact brand match one is already taken or outside their budget. While this has its benefits as it serves as a call to action, it often becomes limiting as the company grows, as in the MessageBird case.
No doubt, MessageBird has made headlines with the acquisition of Bird.com and we are eager to see what’s coming up next.
How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.
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