Premium.Chat, a platform that enables experts, influencers, and businesses to monetise live chat and video call interactions, has strengthened its online presence with a strategic domain upgrade. At the end of 2024, the company secured its Exact Brand Match (EBM) domain name, PremiumChat.com, which now redirects to Premium.chat. Thanks to Lumis for sharing the acquisition.

While incorporating the .chat extension into a brand name may seem like a creative choice, it can lead to challenges such as lost traffic, email misdirection, customer confusion, and reduced advertising effectiveness. Unlike .com, which is widely recognised and trusted, niche domain extensions may make it more difficult to attract and retain a broad customer base.

By acquiring PremiumChat.com, the company ensures stronger brand consistency, improved accessibility, and enhanced global recognition. A .com domain is the most intuitive and credible choice for internet users, helping businesses connect with a wider audience and maximise their marketing impact across all channels.

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The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.

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