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Playbrain Secures Exact Brand Match Domain to Expand Global Presence
By Tsani Gramatikova access_time 2 min read

Playbrain, a game culture marketing company based in Tokyo, Japan, has significantly enhanced its global presence by acquiring the Exact Brand Match (EBM) domain Playbrain.com. Founded in 2016, Playbrain operates at the forefront of the competitive gaming industry, specialising in game marketing, influencer collaborations, and the development of game-centric web platforms and e-commerce services. Built to connect brands with gamers through esports, targeted communications, and content marketing, Playbrain holds creativity and gamer-centricity at its core, consistently designing experiences that resonate with gaming communities.

Playbrain launched on the Playbrain.jp domain, the Internet country code top-level domain (ccTLD) for Japan. Established in 1986 and managed by the Japan Registry Services, the .jp extension is primarily associated with Japan, which naturally ties businesses to a local audience. While the .jp domain served Playbrain well in establishing its brand in Japan, it inherently limited the company’s potential appeal and accessibility to global markets. With the acquisition of the Playbrain.com domain, Playbrain has positioned itself to better connect with gamers and fans worldwide, essential for sustained growth and relevance.

The domain upgrade enables Playbrain to appeal to an international audience while conveying a stronger sense of authenticity and credibility—factors highly valued by the gaming community. EBM domains enhance user recall and strengthen brand consistency across markets, making it easier for audiences to find and remember the brand.


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