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November 2021 Funded Startups and Their Domain Choices
By Tsani Gramatikova access_time 6 min read


The leading business information Crunchbase has published its monthly funding recap, and here is what caught our attention. 

By the end of November, global funding for 2021 had surpassed $580 billion, compared to $335 billion in 2020.

Freight, aerospace, cloud security, gaming, automotive, cryptocurrency, e-commerce, energy, transportation, workplace productivity, and biomedicines are among the industries that received significant financing last month.

By the end of November, global funding for 2021 had surpassed $580 billion, compared to $335 billion in 2020.

48 companies reached Unicorn status, according to Crunchbase.

Aurora and Embark Trucks, two technology companies located in Silicon Valley, went public through SPACs last month. Embark Trucks was valued at $5.2 billion, while Aurora was valued at $14 billion. More about VC-Backed Companies Going Public via SPAC 2021 can be found in our article here.

We’ve analyzed 585 companies that received investment in October and the names and domain extensions they chose for their online presence. Let’s explore some of the best names in this selection.



Benchling is a cloud-based software platform. The company closed a $100 Million Series F Mega-Round. is the domain name this startup has chosen to operate on; it perfectly matches their brand name, and the .com extension is what visitors intuitively lean towards when typing a web address.


Conductor is a marketing technology company acquired by WeWork at the peak of its expansion ambitions. Fast forward, WeWork’s collapse, Conductor saw an opportunity to buy itself out. The company raised $150 million at a $525M valuation. Conductor operates on the exact brand match domain name


ControlUp uses artificial intelligence to assist IT workers in troubleshooting and resolving issues with on-premise, hybrid, and cloud infrastructure. Following ControlUp’s latest funding round, its total raised reached $140.2 million in funding over four rounds. ControlUp has chosen a domain name corresponding to their global ambitions and communicates their vision –


Drata is a security and compliance automation platform. The company reached unicorn status with its latest Series B $100 million funding. Drata has a domain name exactly matching their brand name – The majority of successful global brands operate on similar names that communicate trust and authority.


Faire is an online wholesale marketplace. The latest funding raised Faire’s valuation to $12 Billion. Faire operates on its exact brand match, belongs to a car shopping platform, presently in remaking.


Fountain is a hiring platform for hourly workers. Last month the company closed an $85 Million Series C Round.  Fountain has secured an exact brand match domain name for their brand – Fountain.Com.


Gemini is an innovative platform that allows customers to buy, sell, store, and earn cryptocurrencies. Gemini raised $400 Million at $7.1 Billion. Gemini acquired the exact brand match from Gemini Performance Solutions Inc. The company is also a pioneer on the frontier of nifties with its NFT marketplace, also operating on a .com exactly matching their brand name –

Good Glamm Group 

The Good Glamm Group is an Indian startup housing direct-to-consumer brands in the beauty and personal care segment. It is the parent company of several brands, MyGlamm, BabyChakra, PopXo, and Scoopwhoop. The company has invested in the exact brand match, as is often the case with startups valued at $1 billion and above.


Lusha is a crowdsourced data community for B2B sales and marketing professionals.

PSG led the latest funding round, bringing the company’s valuation to $1.5 billion. Lusha operates on the exact brand match

Mensa Brands

Mensa Brands is a brands aggregator and roll-up firm. In total, Mensa has raised $300 million in equity and debt funding. Mensa Brands operates on its exact brand match,, registered in 1999, redirects to Mensa, the owner, is a high IQ society.


nTopology is leading generative design software. Tiger Global backed the company’s new funding raised last month. nTopology operates on the exact brand match domain


OpenWeb is a social engagement platform. Following a $150 million Series E funding, OpenWeb reached Unicorn status. The company operates on its exact brand match


Place is a tech and business services platform for real estate agents. In November, the company reached a $1 billion valuation following a new funding round. Place has invested in the exact brand match domain name 67.4% of the proptech companies participating in our recent article have chosen to operate on the exact brand match domains.


Reltio is a master data management (MDM) platform. Reltio reached unicorn status with a $120 million round of funding at a $1.7 Billion valuation. Reltio operates on the exact brand match domain This ensures their brand is well protected online, avoids traffic and email leaks, and confusion amongst their customers and business partners.


The majority of the companies on the list operate on the .COM extension. The term .com comes from “commercial” since the extension was designed for commercial businesses. Since its inception 36 years, ago .com has become a brand of itself.

November 2021 Funded Startups and Their Domain Choices.

289 of the companies have invested in exact brand match domain names. Here is what owners of premium domains say about the benefits of owning such names.

42 companies operate on .IO and 28 have chosen the .AI extensions. Both are preferred choices among tech startups as they are associated with popular technology terms.

.CO is used by 27 entries. .CO domain name extension was introduced in 1991 and was initially registered for Columbia. It has been later transformed to cc generic TLD name.

3 companies operate on .ORG extension. The domain name org is a generic top-level domain (gTLD) which stands for “organization”, it is frequently used for charities and non-profit organizations.

November 2021 Funded Startups and Their Domain Choices.

19 companies use dashes. Here are our thought on whether it’s a good idea to use hyphens in domains.

November 2021 Funded Startups and Their Domain Choices.

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

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How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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