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23andMe is a California-based personal genomics and biotechnology company. In February 2021, 23andMe announced that it would merge with VG Acquisition Corp in a $3.5 billion transaction. The number in the company’s name comes from the fact that a wildtype human cell has 23 pairs of chromosomes.
Putting a number in the right place in a brand name will make the brand name effectively communicate the message the brand is passing across.
23andMe operates on the exact brand match domain name 23andMe.com.
Astra, a rocket manufacturer, went public in a deal worth $2.1 billion in February 2021. Astra owns the exact brand match domain name Astra.com, which helps drive traffic and makes its marketing effective across all channels. The company is included in Smartbranding’s February 2021 recap: Which brands and domains made headlines.
Better is a digital mortgage company that went public via SPAC at a $7.7 billion valuation in May 2021. The startup has acquired the exact brand match domain better.com in 2015. The SEC filing revealed that the Better.com domain name was acquired in April 2015 for USD $1,820,000. Investing in a .com domain name that matches their brand name makes it easy for their customers, business partners, and investors to reach them.
Alex Chesterman, an entrepreneur, founded Cazoo in 2018 as an e-commerce platform where people can buy, rent, finance, and sell used cars. Cazoo went public in May 2021 at a $7 billion valuation. The company’s primary domain is Cazoo.co.uk, but it has also secured Cazoo.com to protect its brand and prevent traffic and email leaks. The company is included in our article Domains by Country: United Kingdom 2021.
Enovix is a pioneer in developing and manufacturing advanced silicon-anode lithium-ion batteries. Enovix has secured Enovix .com for its brand presence online. An exact brand match .com name like Enovix.com is the natural choice of most internet users, making their marketing most effective across all channels.
Nerdy is a tutoring marketplace startup. The company merged with TPG Pace Tech Opportunities in January 2021. Nerdy has invested in the short, catchy, and exact brand match domain name nerdy.com. According to our research, exact brand match domains are the preferred choice of the top Edtech startups, with more than 70% operating on one.
Payoneer is a financial services company based in the United States that provides online money transfer, digital payment services, and working capital to its customers. As a global brand, Payoneer has chosen a matching global domain – Payoneer.com.
Proterra is an automotive and energy storage company based in California. In January 2021, the company became publicly listed through a transaction with ArcLight Clean Transition Corp. Proterra owns the exact brand match domain name Proterra.com.
Founded in 2011, Rover operates an online marketplace for people to buy and sell pet care services. The company went public in February 2021 after completing its business combination with Nebula Caravel Acquisition Corp. As the companies above, Rover has secured the exact brand match domain name rover.com.
The majority of the companies in the list, 96 out of 103, operate on .com domains. The.com domain name extension is used by more than half of all websites on the internet, thus making it the most natural choice for users to type in when it comes to domain names.