InsureTax is a technology company specialising in the prediction and hedging of financial risks, with a particular focus on tax liabilities and the issuance of tax policies. Founded in 2021 and headquartered in Israel, it aims to protect businesses and individuals from uncertain tax exposures in their filings, effectively bridging the gap between filing and potential tax audits.
Having participated in accelerator programmes, including Techstars Tel Aviv, InsureTax has raised funding from notable investors such as Plug and Play Ventures. According to PitchBook, as of June 2023, the company successfully completed a seed funding round.
InsureTax operates on the domain Insure.tax, seamlessly integrating its brand name with the .tax domain extension. The .tax extension, sponsored and managed by Identity Digital, is specifically designed for accountants, tax filing services, and blogs offering tax advice. Open to anyone on a first-come, first-served basis, it provides a distinct and professional identity within the financial sector. Operating on newer and less familiar domain extensions like .tax may present challenges, as they lack the time-tested credibility of more established options such as .com, which are deeply ingrained in user trust and behaviour. Many internet users instinctively type .com, leading to potential traffic loss and missed business opportunities for companies using niche extensions. Newer extensions also often struggle to overcome user scepticism, complicating efforts to build brand trust.
To address these potential downsides, InsureTax has strategically invested in the Exact Brand Match (EBM) domain InsureTax.com. This dual-domain strategy ensures the company maintains a global appeal, minimises the risk of traffic loss, and benefits from the authority, credibility, and reliability associated with .com domains. InsureTax effectively balances innovation with long-term credibility by combining the niche relevance of .tax with the proven reliability of .com. While Insure.tax emphasises the company’s specialisation and helps it stand out in the tax industry, InsureTax.com offers a universally recognised and trusted online identity.
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