Maddox focuses exclusively on transformers, offering sales, rentals, repairs, and purchases tailored to the U.S. commercial and industrial markets. The company’s product range includes padmount, substation, and dry-type transformers, as well as pad-mounted and metal-enclosed switchgear, which ensures expertise and reliable solutions for every need. Committed to exceptional customer service, Maddox prioritises integrity and strong relationships as key aspects of its approach. Serving a diverse customer base, from small operators to large industrial projects, Maddox is valued for its speed, transparency, and straightforward buying process.
On the Grit Brokerage Podcast, Mac Spiller, co-founder and VP of Sales & Marketing at Maddox Industrial Transformers, discussed the company’s journey to acquiring the Exact Brand Match (EBM) domain Maddox.com, upgrading from the longer MaddoxTransformer.com.
The company name, Maddox, honours Randall Maddox, a long-time mentor to founders Camden and Mac. Randall, who established a successful transformer company in the 1980s, greatly influenced their understanding and passion for the industry. Naming the company after him was a tribute to his legacy and reflected his impact. The name Maddox itself has a balanced and dynamic appeal “Mad” conveys energy and strength, while the “X” adds a bold, modern edge favoured in branding.
Mac shared how acquiring Maddox.com addressed practical challenges and reflected the company’s long-term vision. Under MaddoxTransformer.com, the team faced issues like frequent typos, email errors, and the risk of scammers spoofing lengthy URLs. The challenges persisted despite efforts to mitigate these risks by securing similar domains.
Mac had long pursued Maddox.com, eventually contacting its owner, Bob Maddox, who was personally attached to the domain. Multiple conversations over several years did not lead to a deal, as Bob intended to keep the domain in his family. Realising the need for professional assistance, Mac enlisted a domain broker to negotiate successfully.
Investing in your brand is pre-funnel; you can’t track exactly how much money you’ll make from it, but it’s truly priceless. It’s your name, your reputation, and your legitimacy. It’s like a sales guy buying a suit or a nice shirt, and someone might ask, ‘Well, how much is that gonna make me back?’ The truth is, you can’t put a price on it, it’s priceless.
Mac Spiller, co-founder and VP of Sales & Marketing at Maddox Industrial Transformers for Grit Brokerage Podcast
With the acquisition of Maddox.com, the company eliminated issues associated with the longer domain and strengthened its brand presence. The shorter, professional domain has boosted credibility, improved communication, and enhanced customer trust.
Since we’ve had Maddox.com, it’s really just elevated how people see us. It feels right for our company. Customers trust us more, communication is smoother, and it’s definitely helped with things like scammers spoofing our domain. It’s been a great move for us.
Mac Spiller, co-founder and VP of Sales & Marketing at Maddox Industrial Transformers for Grit Brokerage Podcast
The EBM domain Maddox.com reflects the company’s ambition and reinforces its reputation as a leader in the field. With a strong name, distinctive branding, and a focus on professionalism, Maddox competes effectively with established players like Eaton and ABB.
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
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