Banyan is a platform that helps unlock the power of item-level receipt data. It gives merchants and financial services partners access to detailed purchase information at the product level. With this data, they can build better tools and services for businesses and consumers. From personalised offers to smarter financial products, Banyan makes it easier to work with receipt data safely and efficiently. In the early stages, Banyan operated under GetBanyan.com, a common workaround for startups when their ideal domain is unavailable. 

After raising $10 million in September 2021, Banyan secured the Exact Brand Match (EBM) domain Banyan.com. It is simple, clean and unmistakable. Domains that rely on added words like “get” can make a brand feel like a temporary solution rather than a lasting presence. Such names can confuse users, especially when similar brands use other variations. They also require more effort to explain and promote, diluting the impact of marketing campaigns and making it harder for customers to recall the brand instantly.

Upgrading to Banyan.com cleared the path for stronger brand recognition and deeper customer trust. It eliminated the distractions that often come with prefixed domains and positioned the company as a mature, confident leader in its space. The new domain makes it easier for customers to find Banyan, remember the brand and share it with others without hesitation.

For a company that is turning raw receipt data into powerful business intelligence, owning the right domain is a strategic asset that supports everything Banyan is building.

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The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.

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