Sandbagger is an Ontario, Canada-based company that started with William “Bill” Rowan, a bar owner and golfer who created a delicious cocktail mix of gin, citrus, and sweetness. This drink became a hit at local bars and golf clubhouses. Bill saw the potential in his popular drink and trademarked the Sandbagger name. However, it was his son who turned the idea into a business to honour his dad.

The Sandbagger cocktail is now a ready-to-drink beverage made with local gin and natural cane sugar. Each can have Bill’s initials on it, celebrating his lasting impact and the drink’s smooth, tasty flavour.

The company launched on the country extension domain name Sandbagger.ca. The .ca is Canada’s country code top-level domain (ccTLD) and the official domain extension for websites associated with Canada. The .ca domain was introduced in 1987, making it one of the early ccTLDs on the internet. The .ca ccTLD is operated by the Canadian registry CIRA and can be registered by anyone who meets the registry’s local presence requirement. A .ca domain name can be registered for a minimum one-year period. 

Operating on a country domain extension carries risks, such as being affected by political decisions, regulatory changes, or scandals within the country governing the domain, which can disrupt website operations and security.

Sandbagger invested in the Exact Brand Match (EBM) domain Sandbagger.com to mitigate these risks, maintain a stable online presence, and foster greater confidence among its user base. EBM domains enhance global brand recognition and increase trust and credibility with customers.

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