FashionTech, short for fashion technology, is the fusion of fashion and cutting-edge tech across the design, production, and retail spectrum. It combines artificial intelligence, augmented reality, 3D printing, wearable devices, digital fabrication, and smart textiles to transform how fashion is created, experienced, and consumed.

A Quick Look Back

Fashion has always evolved alongside technology. The Industrial Revolution introduced sewing machines, revolutionising garment production. In the 20th century, synthetic fabrics like polyester and nylon reshaped textile innovation. But the digital age brought a whole new wave: e-commerce, fast fashion, and global supply chains.

Now, we’re entering a new era defined by sustainability, personalisation, and immersive experience. FashionTech is leading the charge.

FashionTech Market Overview

The COVID-19 pandemic initially disrupted supply chains but accelerated digital adoption across the fashion industry. Demand for virtual try-ons, AI styling, and online shopping surge, pushing FashionTech into a strong growth phase.

According to Business Research Insights, the market was valued at USD 259.7 billion in 2024 and is expected to reach USD 434 billion by 2033, growing at a 5.8% CAGR.

Key areas include wearables, AI personalisation, AR fitting rooms, sustainable materials, and blockchain for transparency, reshaping how fashion is designed, sold, and experienced.

FashionTech Today: Blending Tech, Creativity, and Sustainability

As fashion brands face rising consumer expectations and sustainability pressures, they invest in smarter solutions. AI is transforming everything from trend forecasting to supply chain management. Virtual reality is redefining the shopping experience. Innovations like 3D sampling and on-demand production are reducing waste and speeding up time to market.

Key FashionTech trends shaping 2025 and beyond

AI with a Human Touch

AI drives personalised experiences like virtual stylists and size recommendations while helping designers explore new ideas and brands to manage demand. It enhances creativity rather than replacing it.

Smart Glasses and Wearables

Wearable tech is back, with smart glasses offering virtual try-ons, digital collection browsing, and immersive content – all wrapped in a fashionable design.

Inventory Management for a Greener Future

AI and blockchain-powered tools help brands match supply with demand, cutting waste and supporting circular models like rental and resale.

Reinventing Retail

AR mirrors, virtual try-ons, chatbots, and body scanning are transforming how we shop – making it more fun, personal, and sustainable.

Smarter Design & Manufacturing

3D design tools and digital sampling speed up production, reduce waste, and support on-demand manufacturing. Tommy Hilfiger is already going all-in.

Materials That Think

Smart textiles are turning clothes into functional tools – tracking health, regulating temperature, and more. Flexible electronics are opening new doors.

The Metaverse and Digital Fashion

Digital outfits, NFTs, and virtual shows are redefining self-expression while cutting down on physical waste and overproduction.

Data-Driven Fashion

Brands use social and wearable tech data to understand customers and tailor products. Transparency and data ethics remain essential.

Domain Names Highlights

47 out of 63 brands use a .com domain. It offers credibility, memorability, and stronger consumer trust, key in a digital-first space like FashionTech.

38 brands secured Exact Brand Match (EBM) domains, showing the importance of owning a name that matches the brand. EBM domains reduce confusion, improve searchability, and enhance brand recognition.

8 FashionTech companies use the .ai extension. While .ai can signal a tech-driven brand, it lacks the broad recognition and universal appeal of .com.

Naming Trends in FashionTech Companies

Tech-Infused Fashion Names

Style-focused language blends with technology, AI, and data to signal innovation and modernity.

Examples: StyleAI, Revery.AI, Raspberry AI, NetVirta, Heuritech, Intelistyle, Stylumia, Syntilay

Playful or Invented Words

Creative, made-up names that sound modern or stylish, often easy to trademark.

Examples: Bigthinx, Diddo, Spate, Velou, Lalaland, Combyne, Eslando, Revery, Psykhe

Minimal, Chic, One-Word Names

Short, sleek, often abstract or elegant-sounding – suggesting luxury or modernity.

Examples: Vue, LOOK, Mercer, Genera, DRESSX, Safesize, Edited, Tribute, Fashable

Fashion-Specific Language and Puns

Names that use fashion-related words or wordplay.

Examples: Fashtag, StyleMeApp, Stylight, ModeSens, PoshPulses, 7Looks, The New Black, Outfittery

Functional and Wearable Tech Vibes

Names focused on smart clothing, sensing, and wearables, often with a futuristic or scientific feel.

Examples: Hexoskin, Sensoria, AiQ Smart Clothing, Lechal, Siren, SKUGGA, Prevayl, Bellabeat, AuraX, Wearfits

Namepicks

Check out our article “How to Name a Unicorn?” for insights on choosing a brand name that can help elevate your startup to unicorn status.

Lechal

Lechal is a pioneering FashionTech company developed by Ducere Technologies, India’s first wearable technology startup. It combines form, function, and fashion, focusing on universal design principles. The company is best known for creating innovative footwear and insoles that use haptic feedback to guide users through GPS navigation.

Interesting fact: Lechal’s smart footwear was one of the first wearables to integrate navigation through gentle vibrations, blending accessibility, fashion, and function in a way that set a new standard for wearable tech.

Lechal operates on the Exact Brand Match domain Lechal.com, strengthening its digital presence and ensuring easy recognition and trust for a global audience. 

Otrium

Otrium is reinventing off-price fashion through an end-to-end platform that helps brands sell archive and past-season collections at irresistible prices. With hundreds of designer and cult labels available in one app, Otrium makes high-quality fashion more accessible, sustainable, and affordable.

Interesting fact: Fashion brands routinely produce up to 40% more clothing than they expect to sell, banking on unpredictable consumer demand. Yet, much of this stock remains unsold, up to 15% often ends up in landfills or incinerated. Otrium tackles this issue head-on by giving unsold collections a second life, turning fashion’s overproduction problem into an opportunity for smarter shopping and sustainability.

Otrium operates on the exact brand match domain Otrium.com. This ensures their brand is well-protected online, avoids traffic and email leaks, and prevents confusion amongst customers and business partners.

RINGLY

Ringly blends jewellery design with technology, creating stylish wearables that keep users connected, mindful, and on the move. The company’s rings and bracelets, crafted with precious and semi-precious stones, sync with smartphones to deliver discreet notifications, merging form and function seamlessly.

Interesting fact: Ringly was one of the first companies to pioneer smart jewellery, proving that wearable tech doesn’t have to sacrifice style for functionality.

Ringly has invested in the Exact Brand Match domain Ringly.com, increasing brand recognition, building trust, and making it easier for customers to find and remember the brand online.

Space Runners

Space Runners is a FashionTech platform at the intersection of fashion and the metaverse, providing intuitive tools that empower users to design, collaborate, and create digital fashion. The brand focuses on cross-chain fashion items that can be integrated into multiple metaverses and games, making fashion borderless and interactive.

Interesting fact: Space Runners launched ‘Spaceverse, ’ the first fashion-focused metaverse built on blockchain, and has collaborated with artists and brands to create NFT fashion items usable across virtual worlds and games.

The Exact Brand Match domain SpaceRunners.com helps the company reinforce its identity as a cutting-edge metaverse fashion brand, making it easier for users to find, trust, and engage with its innovative platform.

TômTex

TômTex is developing a sustainable, biodegradable alternative to leather made from shellfish and coffee waste. The material is designed to replace harmful tanning and petroleum-based leather processes with an eco-friendly solution mimicking nature’s regenerative cycles.

Interesting fact: The name TômTex comes from the Vietnamese word “tôm”, meaning shrimp, reflecting both the founders’ heritage and the shellfish waste that forms the base of the material.

TômTex operate on TomTex.com. Investing in a .com domain name that matches their brand name ensures their brand is secure online, as well as makes it easy for their customers, business partners and investors to reach them.

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.

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