Founded in 1976 in Brazil, Varixx specialises in high-tech power electronics, pioneering products like Soft Starters and Solid State Contactors. Known for its innovative monitoring systems and holding several technological patents, Varixx is a leader in manufacturing critical components for industries such as hydroelectric and shipbuilding. The company is committed to environmental sustainability and employee well-being, ensuring safety, compliance, and ongoing training to balance profitability with minimal environmental impact.

Launching on the country code domain name Varixx.com.br highlighted Varixx’s commitment to local audiences and enhanced its relevance to the region. The regional focus also meant that the brand’s online presence was more geographically constrained, potentially limiting its visibility and appeal to a broader, global audience.

In August 2024, Varixx invested in the Exact Brand Match (EBM) domain Varixx.com. EBM domains enhance the user experience by aligning intuitively with what potential visitors are likely to type into their browsers, thereby increasing direct traffic. For a company with a longstanding history and a strong market presence, adopting the globally recognised .com extension increases brand visibility and extends the company’s reach beyond regional boundaries, making it more appealing and accessible to a diverse, international audience.

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