A natural step on the company’s path to growing and attaining a leadership position in the sector seems to be dropping the restricting descriptive part of its brand and domain name. Descriptive domain names are often used to communicate what the company does or what services it provides. The most significant disadvantage of those is that as businesses grow and offer a wider range of items or services, the added words become limiting and confusing. One-word .com domain names like dune.com, on the other hand, enhance the company’s overall brand positioning with benefits such as memorability, flexibility, organic type-in traffic, and higher returns for each marketing dollar spent.
How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.
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