CHILI was founded in June 2012 by Giorgio Tacchia and Stefano Parisi with the aim of quickly becoming the leading OTT player in Italy, adopting the transactional model (TVOD) for movies and TV series on demand. Due to its success, since 2014, CHILI extended its distribution scope to Austria, Poland, Germany, and England, reaching 5 million registered users by 2021. The company’s shareholders include American studios: Warner Bros, Disney (through the investment made by 20th Century Fox), Sony Pictures, Paramount Pictures, and Viacom.
CHILI launched on CHILI.tv domain name. The .tv domain extension, often mistaken for “television,” actually represents Tuvalu, a low-lying Polynesian country at risk of disappearing due to climate change. The Country Code Names Supporting Organisation (ccNSO) has submitted a new recommended policy: “If the code element is removed, the ccTLD is eligible for Retirement. Reason for removal is not of relevance.” The lucrative nature of the .tv domain has led to management scandals and debates over whether Tuvalu benefits fairly from its digital asset.
To avoid the risks of operating on a country domain extension, CHILI has upgraded to the Exact Brand Match (EBM) domain CHILI.com, a natural choice for most internet users. This investment enhances connectivity and ensures wide recognition, making their marketing most effective across all channels.
Our domain name was initially CHILI.tv but we changed to CHILI.com in order to become more international and to emphasise our presence on all devices.
Giorgio Tacchia, CEO and founder of CHILI
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