Rebrands

After Outgrowing Its Name, RetargetApp Rebrands to Adwisely and Secures $ 1.5M in Seed Funding

RetargetApp launched in 2015 as a simple solution for Retargeting ads on Facebook. After significant growth, expansion, and the addition of new services, the company announced that it has outgrown its name and is rebranding to Adwisely.

RentPath Marking the Company’s Most Significant Evolution with a Rebrand to Rent.com

After its significant growth in the last year, RentPath announced a rebrand to Rent. and has updated its primary website, Rent.com. Along with the rebrand, Rent has rolled out a series of new products and features. 

JIT Services Rebrands as Sagiliti to Protect Its Brand and Capture Upcoming Opportunities

Founded in 1991, JIT Services provides energy and sustainability consulting, helping Fortune 500 companies and multifamily housing developers lower their carbon footprint and save money.

Meta Financial Group Rebrands to Pathward After Selling Meta Trademarks to Facebook for $60M

Meta Platforms, Inc., doing business as Meta and formerly known as Facebook, Inc., and TheFacebook, Inc, spent $60 Million in December 2021 to purchase the trademark assets of Meta Financial Group. Meta Financial Group will be changing its name to Pathward later this year. They have secured Pathward.com.

Hoka One One Simplifies its Name to Avoid Confusion, Secures Hoka.com

Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, Hoka One One is an athletic shoe company that designs and markets running shoes. Nicolas and Jean-Luc wanted to create a shoe that would allow them to run faster downhill. This is how the Hoka One One running shoes were created. The shoes have an oversized […]

EGT Interactive Rebrands to Amusnet to Embrace New Opportunities

EGT Interactive is a Bulgaria-based online gaming software developer. The company recently rebranded to Amusnet Interactive to drive further growth and embrace new opportunities.  With this rebrand, the company decided to stay one step ahead by evolving to a new brand name that better reflects its core offering and company values. Our new Amusnet Interactive […]

OneFitStop evolves to match its core values with a rebrand to Hapana.com

Founded in 2012, OneFitStop began with the intention of serving personal trainers. The startup has subsequently expanded into an enterprise end-to-end platform for increased member engagement, backed by business management tools for fitness organizations looking to expand. Entrepreneurs sometimes find themselves stuck in a name they picked when their emphasis was more focused, whether it’s […]

VisualWebsiteOptimizer makes its customers' life easier with a rebrand to VWO.COM

VisualWebsiteOptimizer is a leader in A/B testing, offering a platform for growing businesses to conduct visitor research, run experiments, and other related services. In 2014 the company launched A/B testing for iOS apps and rebranded as VWO, followed by a domain name upgrade to vwo.com. At that time, VWO had already positioned itself as a […]

SmartyStreets rebrand to Smarty to contribute to its growth and expansion

Founded in 2011, SmartyStreets began as intelligent address validation software for the United States. Companies like Microsoft, NASA, Netflix, DHL, and many more use SmartyStreets to process billions of addresses every day. SmartyStreets shortened its name to Smarty.com to reflect its new direction as a “worldwide location data intelligence.” Our SmartyStreets name has become too […]

Caribou Expands Its Business, Secures Caribou.com

Caribou initially launched as an auto refinancing business called MotoRefi in 2016. As the company grew and became successful, it kept adding new services and products to its portfolio. The brand name MotoRefi soon became limiting, leading to a rebrand to Caribou. This more generic name avoids the restrictions implied by the original brand name and opened broader markets to the company.

Muzmatch opens a new page with a rebrand to Muzz.com

Backed by Y Combinator S17, Muzmatch is a Muslim dating and marriage app with 6 million users worldwide. The company has recently rebranded to Muzz, following trademark infringement case loss of Match Group under allegations of unfairly benefiting by use of the descriptive word ‘match’. It’s official. We lost our legal fight. muzmatch is dead. […]

MessageBird investing in Bird.com suggests a possible rebrand

Dutch-based cloud communications platform MessageBird invested in the premium domain name Bird.com at the end of last year. Founded in 2011, MessageBird has raised an astonishing $1.1 billion in funding over 5 rounds, with the latest one being raised in April 2021. MessageBird has not yet officially announced its plans for the new domain name, […]

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