Rebrands

PDFTron Commits to Innovation and Excellence with a Rebrand to Apryse

The rebranding of PDFTron to Apryse showcases the company’s significant growth and expansion of its capabilities, expertise, and product offerings, resulting in a top-notch suite of innovative solutions for developers and businesses.

Euromoney Institutional Investor PLC embarks on a new journey as it rebrands to Delinian

In November 2022, the global B2B information-services company Euromoney Institutional Investor PLC was acquired by funds managed by Astorg and Epiris. The company was split into two separate businesses with Fastmarkets becoming a standalone company owned by Astorg and the Delinian businesses operating under the majority ownership of Epiris.

Rebranding for Business Growth: Macro's Journey from CoParse to Macro

Macro, formerly known as CoParse, is an AI-powered document workspace located in New York. Established in 2020, it offers advanced version comparison tools that are widely used by lawyers, investors, and executives.  At the end of 2022, the startup transitioned from its original name, CoParse, to the more concise name Macro. The rebranding aligns with […]

TripActions’ Vision Expands with Rebrand to Navan and Integration of OpenAI's API

TripActions, the all-in-one travel, corporate card, and expense management solution, has rebranded to Navan and consolidated its services into a super app. The new brand name Navan is a creative combination of the words navigate and avant.

From Tech to People: Conference Technologies Rebrands to CTI to Better Reflect its Mission

Conference Technologies, Inc was founded in 1988 by Jane and Dennis Woodhouse as a privately held audio visual firm. Today, the company is a leading provider of custom audio-visual systems integration solutions, serving customers worldwide with a wide range of services.

Mediatoolkit Evolves into Determ, Paving the Way for Next-Level Business Insights

Founded in 2014, Mediatoolkit has established itself as a premier media monitoring solution that empowers businesses to make data-driven decisions. The company has recently undergone a comprehensive rebranding process and will now be known as Determ, a name that reflects its evolving capabilities and growth trajectory.

Portal Evolves into Copilot, Secures $10 Million to Bring Innovative Digital Customer Experiences to Service Businesses

Copilot is revolutionizing the way services businesses operate and grow, offering a comprehensive platform designed to streamline the client experience. The platform includes built-in support for messaging, payments, file-sharing, and help centers, and also a comprehensive API for automations and custom apps.

Calero-MDSL Rebrands to Calero to Reflect Focus on Simplicity and Strengthen Leadership in TEM Software Market

Calero-MDSL, a leader in the rapidly expanding Technology Expense Management (TEM) software industry, has announced a comprehensive rebranding strategy. The rebranding includes simplifying its name to Calero, rebranding its platform as Calero.com, and introducing a new logo and refreshed visual identity. This move is a strategic step taken by the company to solidify its position as a leader in the TEM software space and to announce its innovative path for the future.

Rebranding to Fortra: Elevating HelpSystems' Cybersecurity Solutions to the Next Level

HelpSystems, a leading US-based security software company, has announced its rebranding to Fortra. The new name reflects the company’s recent pivot towards cybersecurity, and its mission to provide comprehensive cyber defense solutions to global customers.

Fintech Company LenderClose Has Announced a Rebrand to Coviance to Support its Accelerated Growth and Strategic Vision 

Fintech company LenderClose, known for simplifying and scaling the home equity lending process through its cloud-based platform, announced a rebrand to Coviance.  Founded in 2015 by Omar Jordan, a lending industry vet, Coviance offers community lenders a user-friendly technology solution to lend more efficiently, faster, and at scale. 

World Archives Transforms Into a Next-Generation Family History Platform and Rebrands as Storied

Formerly known as World Archives, the industry-leading archive of historical newspapers is now known as Storied, the next generation of family history.

From Restrictive to Resilient: The Impact of Rebranding on Business Growth - The Rise of Monday.com from the Ashes of daPulse

Today, we will take a look back at one of the most notable rebranding successes in corporate history – the transformation of daPulse into monday.com. The company’s rebranding efforts helped to reposition the brand and drive significant growth, making it a prime example of how rebranding can be a powerful tool for companies looking to expand and evolve their business.

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