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Candidly Upgrades to Candidly.com: A Smart Move for Brand Growth
By Monica Stankova access_time 2 min read

Candidly is an AI-powered student debt and savings optimisation platform that addresses the full lifecycle of education costs and empowers people to make progress on paying off student debt and building wealth simultaneously.

According to DNJournal’s domain sales report, Candidly has recently acquired the Exact Brand Match (EBM) domain, Candidly.com, which now redirects to GetCandidly.com. Originally founded in 2016 as FutureFuel.io, the company rebranded to Candidly in 2022, using the domains Candid.ly and GetCandidly.com.

Domains with extra words or alternative extensions can be less intuitive, harder to remember, and weaken brand identity and marketing impact. While they may serve as temporary solutions, they lack the instant recognition and seamless branding of an EBM domain. 

Candidly.com is the most intuitive way to find the company online, reinforcing brand consistency and strengthening its digital presence. Dictionary-word .com domains are highly sought after for their simplicity and memorability, making them powerful assets for brand recognition and online visibility.


Candidly embodies our position today as an advocate for destigmatizing debt and approaching conversations on how to manage the full lifecycle of education expenses with candor. Candidly reflects who we are as a company and how we engage with our users.  We are direct, honest, approachable, sincere, and transparent… Our trusted, intelligent, and comprehensive solutions enable Americans to build financial resilience so they can reap the rewards of their investment in education. Because candidly – education should propel people toward opportunity, not be a financial headwind that holds them back.

Laurel Taylor, Co-founder, on the rebrand to Candidly


The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.


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