Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Gilbarco Veeder-Root Retail Solutions Transforms into Invenco by GVR, Securing Invenco.com

Adaptability and innovation are essential for success in a dynamic and ever-evolving retail landscape. Gilbarco Veeder-Root Retail Solutions, a global retail and payment technology provider, is embracing the spirit of transformation with a rebrand to  Invenco by GVR. This rebrand marks a significant milestone, symbolising a new era of technological advancements and strategic focus for the company.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

ChatSpot.ai invests in ChatSpot.com to Avoid User Confusion

Initially, ChatSpot was launched on the ChatSpot.ai domain. In a recent blog post, the company announced the acquisition of  the EBM ChatSpot.com, which now redirects users to ChatSpot.ai. 

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Monthly Funding Report: June 2023 Funded Startups and Their Domain Name Choices

The majority of companies (328 out of 502) opted for the popular “.com” domain extension, which has long been associated with credibility and trust in the online world. 

By Tsani Gramatikova 0 Comments 9 min read Continue reading

5 Most Common Ways to Get Your Domain Name Strategy Wrong

This guide highlights the common mistakes and misconceptions that can derail your brand’s digital identity. 

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Unleashing the Value: Cars.com's Domain as a Catalyst for Growth

Over the years, Cars.com has invested in building and optimising its website to enhance user experience and provide valuable automotive content.

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Unveiling the Power of Home.com: Insights from NamesCon2023

The recent NamesCon2023 event brought together industry experts and domain investors, including Andrew Miller, Larry Fischer, and David Lazowski, who shared insights into their historic domain name transactions.

By Tsani Gramatikova 0 Comments 4 min read Continue reading

Monthly Funding Report: May 2023 Funded Startups and Their Domain Name Choices

The fundraising landscape in 2023 has experienced a shift as economic conditions and market dynamics have impacted VC activity. In the first quarter of the year, VC activity dropped across all stages and sectors, with angel and seed rounds experiencing a significant decline compared to the previous year.

By Tsani Gramatikova 0 Comments 11 min read Continue reading

Top Electric Car Companies and Their Domain Name Choices

All 50 companies operate on the .com extension signifying a strong preference for this widely recognised and established top-level domain.

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Hewn Elements: Embracing Simplicity and Significance with Hewn.com

Hewn’s rebranding effort opens doors for the company to explore new avenues, broaden its product lines, and expand its portfolio, further solidifying its position as a premier manufacturer in the industry.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Top Employee Directory Software Companies and Their Domain Name Choices

Employee directory software is a powerful tool that simplifies the process of keeping track of employee information. It is a digital database that stores every employee’s names, roles, and contact details in one central location. This makes it easier for employees to connect with each other and for managers to keep track of their team members.

By Tsani Gramatikova 0 Comments 9 min read Continue reading

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