Sextant Stays, a human-centred hospitality company, has recently undergone a rebrand and changed its name to Roami. This change coincides with the announcement of a $14 million Series A funding round led by Vigo Capital, bringing the brand’s total funding to $29 million. According to the company, the rebrand is more than just a name […]

Let’s take a closer look at some of these successful female entrepreneurs, their brands, and naming strategies.

In addition to moving to a stronger and simpler brand, Sago has also invested in an exact brand match CVCV domain name – Sago.com. CVCV domain names are increasingly popular among businesses that want to establish a strong brand identity. These short, easy-to-pronounce and memorable words have a positive and bouncy sound, making them appealing to customers of different languages and cultures. 

A domain strategy is an essential component of building a strong brand identity that inspires customers to engage with a business.

Centific is a global digital and technology services company, is dedicated to designing, building, and optimising human-centric intelligent digital platforms. 

Faraway is a new and innovative game studio that has set itself apart by using blockchain technology to create truly player-driven and decentralised gaming economies. Faraway is the studio behind Mini Royale: Nations, the first live multiplayer game on Solana. 

In October 2022, ESHA Research and FoodLogiQ merged to form a new organisation called Trustwell. According to a press release, this strategic merger will provide the food industry with unparalleled capabilities to extend product development and nutritional analysis with supplier compliance, enhanced traceability, and automated recall management.

In February 2023, the company underwent a rebranding exercise, dropping the descriptive word “Research” from its name. This strategic move helps the company expand beyond traditional research and analysis services. The rebranding is a reflection of the company’s transformation to a comprehensive data intelligence provider, offering an expanded suite of services.

KemPharm, a rare disease therapeutics company, changed its name to Zevra Therapeutics. The rebrand signifies the company’s amplified commitment and focuses towards creating innovative, patient-centred therapies for rare conditions that have limited or no existing treatments available.

As part of its rebranding efforts, the company also made the strategic decision to adopt a new domain name, TRINEXIA.com. The move to a shorter, exact match .com domain name can enhance the brand’s credibility and professionalism, helping it stand out from competitors online.