Athena, a cutting-edge technology company that provides elite executive assistants and world-class delegation training, has upgraded its domain to Athena.com. 

 Founded in 2021 by Robert Hayes and Jonathan Swanson, the company initially operated under AthenaGo.com. Domains with additional words can often be less intuitive, harder to remember, and prone to typing errors. While they may serve as a temporary solution, such domains may dilute brand identity and hinder long-term marketing efforts.

By securing the Exact Brand Match (EBM) domain Athena.com, the company strengthens its brand, providing a smoother, more seamless experience for both current and future users.

Athena is a name with deep roots, originating from Greek mythology, where Athena is honoured as the goddess associated with wisdom, warfare, and handicraft. She was celebrated as the patron and protectress of cities across Greece, particularly Athens, the city from which she likely derived her name. Interestingly, ancient scholars debated whether Athena was named after Athens or Athens after Athena. Today, most agree that the goddess took her name from the city.

Using a personal name like Athena for a brand offers numerous advantages. It fosters trust, creates a sense of personal connection with customers, and provides the brand with a unique and authentic identity.

---

The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.

---

Other resources

Athena Athena.com branding business domain domain name domain names domains naming