Ariyh, known for its 3-minute marketing recommendations based on the latest scientific research, has changed its name to Science Says. The rebrand marks a significant evolution for the company, which began as a test project under the acronym “Academic Research In Your Hands” (Ariyh) four years ago.
As the brand grew, attracting an audience of nearly 30,000 weekly readers, some key challenges with the name became apparent. These included difficulty in pronunciation, spelling, and memorability, leading the team to rethink the brandâs identity.
When it came to choosing a name for my idea, I didnât think it over too much. I prioritized going to market and testing it. Acronyms seemed to be the answer to finding an available .com domain, so after playing around with a few ideas I settled on one. Academic Research In Your Hands. ARIYH. Ariyh was born. But as Ariyh grew, some key issues with the name emerged: People did not know how to pronounce it or spell it. Frequently explaining the acronym was impractical, which meant the name did not mean anything to most people. The lack of meaning made it even harder to remember. This probably hurt word of mouth (how can you recommend a name you canât pronounce or spell). It was clear that a more effective name was necessary.
Thomas McKinlay, Founder
Drawing from extensive research into effective brand and product naming, the new name, Science Says, was carefully chosen for several reasons:
- Itâs easier to pronounce, making it more trustworthy.
- It avoids the pitfalls of misspelt words, enhancing effectiveness.
- Made from a memorable wordplay.
- With three syllables, itâs simple and internationally understandable.
- It directly reflects the companyâs core benefitâexplaining what science says in marketing.
đ People recall your benefits better
— Science Says (formerly Ariyh) (@ScienceSaysHQ) October 1, 2024
When your name suggests them đ
đ„ł Fun fact: this is the 1st insight Iâm covering under our new brand name of Science Says (formerly known as Ariyh).
And this is one of the key insights we used to choose the new name! pic.twitter.com/5TrmWwFnj9
As part of the rebrand, the company has secured its Exact Brand Match (EBM) domain, ScienceSays.com. This is an important step because consumers typically search for the EBM domain when looking for a company. Dictionary-word .com domains are globally recognised, making them highly valuable for their memorability, clarity, and ability to convey authority.
The right domain names are a valuable investment for any brand. If you’re ready to secure the perfect domain name for your business, reach out to us for assistance. We’re here to help you find and acquire the ideal domain for your brand.
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