Aegion Corporation, a leading provider of technology-enabled solutions for the water industry, has rebranded to Azuria™ Water Solutions. The rebrand reflects the company’s strategic focus on delivering technology-enabled solutions for the water infrastructure market.
Over the last three years, the company has divested unrelated businesses, acquired 12 companies with industry leading talent and services, and has partnered with cutting-edge technologists. This rebrand underscores our focus on water as well as our commitment to addressing the evolving needs of our customers and the critical challenges facing water infrastructure.
Rob Tullman, CEO of Azuria Water Solutions
As part of the rebrand, the company transitioned to the domain Azuria.com. Such a short and memorable .com domain name enhances brand visibility, makes it easier for customers to find the company online, and strengthens marketing efforts.
Azuria is a personal name meaning “helped by God” and also evokes images of “azure, sky blue, or deep blue like the ocean.” Using a personal name as a brand name can create a sense of familiarity and trust, making it easier for clients to connect with and remember the company.
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